Job Description
IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.
Qualifications
IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.
About the Role:
Copperleaf is seeking a Field & Events Marketing Manager to lead strategic marketing efforts across America. This role is key to driving awareness, engagement, and demand generation, working closely with regional sales teams, business development, and global marketing to accelerate growth in the AMER market. Candidates must sit in East or Central time zone.
Key Responsibilities:
Lead local owned events by conceptualising, planning and executing new events end-to-end, such as roundtables, forums, partner launches, product launches, webinars
Work with executive stakeholders to develop and deliver intimate, round table style briefing events
Deliver the AMER events plan for 2026, by working with logistics partners and the internal team at Copperleaf and the wider IFS organization
Developing and owning large-scale event target lists aligned with sales objectives, and leading the event communication lifecycle across email, social, and web campaigns to maximise engagement and ensure successful post-event nurturing. Identify new key third-party industry events that align with commercial goals
Develop and execute regional marketing strategies that align with corporate goals and support pipeline growth.
Manage the Marketing Team (2 x FTE)
Manage and report on KPIs such as MQLs, SQLs, and campaign ROI to evaluate marketing effectiveness.
Create and scale innovative marketing programs across digital, field, and partner channels.
Collaborate cross-functionally to deliver integrated campaigns tailored to industry personas and buyer journeys.
Own the regional marketing roadmap, ensuring consistent and relevant messaging across all touchpoints.
Identify and pilot new tactics to optimize performance and drive long-term success.
Maintain strong communication and alignment with sales and customer-facing teams.
Required Skills & Qualifications:
Proven experience in B2B marketing, ideally in enterprise software or technology.
Strong background in designing and executing demand generation programs with measurable outcomes.
Minimum 4+ years of experience in campaign development and management.
Strong organizational and project management skills; self-starter with the ability to manage multiple initiatives.
Analytical mindset with the ability to interpret data, draw insights, and make data-informed decisions.
Exceptional communication skills and the ability to collaborate with cross-functional global teams.
Capable of thriving in a fast-paced, high-performance environment.
Nice to Have:
Early-stage management experience or team leadership
Understanding of asset-intensive industries such as Utilities, Transportation, or Oil & Gas.
Familiarity with marketing platforms such as Marketo, Salesforce, Demandbase, PowerBI, and Outreach.
Experience in digital campaigns, events, content strategy, and account-based marketing (ABM) approaches
Additional Information
We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer