Job Description

We are seeking a Field Marketing Manager to align with the Medium Enterprise F&B West team.

As the Field Marketing Manager, you will be responsible for the strategy and execution of high-impact field programs to fill the funnel and accelerate to close. This position requires the management and full execution of a unique blend of events and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Director of Field Marketing, the ideal candidate is a modern marketer who has a demonstrated track record of upmarket pipeline generation and deal acceleration programs.

This person will work very closely with the sales team to understand their regional needs and will eventually know the top prospects of each team member and tailor marketing programs accordingly!

Before applying, please read below:

This position is a full-time, exempt, remote position that will be responsible for covering the Western half of the United States. Candidates already located in this region are highly preferred.

Responsibilities

• Build, execute, and measure quarterly Field Marketing plans that include in-person events, webinars, and integrated campaigns. Align with the West Sales Team to support regional pipeline and revenue goals.
• Develop and execute demand generation programs that include paid and owned media, content creation, digital advertising programs, and partnerships with relevant publications.
• Deliver Account-Based Marketing programs tailored to the sales team’s top accounts.
• Understand and align with internal systems, such as lead scoring and nurturing, campaign creation and tracking, pipeline generation, and deal acceleration.
• Coordinate all aspects of tradeshows and networking events in the West region.
• Work with trade and networking organizations for the West region.
• Analyze program results and optimize as needed.
• Maintain ongoing communications with the West Director of Sales, Field Marketing peers, and cross-funcutional teams, as necessary.
• Collaborate with sales leadership to understand their goals, align on planning, and obtain buy-in for field marketing programs.

Qualifications

• Bachelor’s degree, emphasis in marketing preferred
• A minimum of five years of software/technology field marketing experience
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
• Knowledge of Marketo or HubSpot, Salesforce, and other MarTech is preferred
• Strong demand generation experience building multi-touch, integrated campaigns
• Excellent strategic thinking skills with the ability to make data-driven decisions
• Ability to be creative, efficient, and productive with minimal supervision or guidance
• Excellent interpersonal, presentation, and communication skills (both verbal & written)
• Ability to travel up to 30%

Additional Information

Compensation Package:

• Base pay range: $100,000-110,000 USD Annual (12 Months)
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
• This position is also eligible for an annual company performance bonus.
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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