EUC/VDI Field Marketing Manager who can build event strategy from the ground up and do whatever it takes to ensure field marketing efforts and events are successful. Must have an understanding of network virtualization, cloud, virtual desktop infrastructure and end use compute technologies in order to conceive, create, plan and manage events focused on EUC technologies.
Responsibilities
- Research, scope, negotiate, plan, and execute all corporate event sponsorships & tradeshows
- Partner with the sales leadership team to ensure alignment with the events strategy and execution.
- Ensure field coverage for marketing initiatives such as virtual conference, in-person conferences, executive dinners, and other promotional events
- Will track calls for papers, manage an internal team of speakers, and share speech acceptance with the internal teams
- Track and measure event marketing effectiveness and ROI
- Track Marketing Qualified Leads converted to Sales Qualified Leads
Requirements
- Bachelor’s Degree in marketing, communications, or related field
- Proven success in event and project management
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Strong communication skills to ensure executive & team alignment
- Ability to travel to events as necessary