Job Description

The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, with an emphasis on supporting the run specialty channel and key accounts as directed. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback.

Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events with run specialty accounts and target consumer run groups. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Los Angeles and extending as directed. This is a full-time position with 85% travel in territory.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

In-Store Experience/ Shopper Marketing

• Work closely with the territory sales agency to understand the run specialty & priority outdoor specialty accounts to build seasonal sell through support plans
• Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
• Coordinate and execute sell-through contests with identified accounts in collaboration with territory sales agency with both shop pros and consumers
• Execute point-of-purchase displays, refresh brand assets, and support merchandising guidelines in store as outlined by the Shopper Marketing team and in coordination with territory sales agency
• Support new product launches by coordinating consumer events with run specialty store marketing teams
• Dedicate significant weekly time to retail hours at top priority accounts
• Support territory sales agency with run specialty sell-in appointments as needed
• This role will be the marketing point of contact for our exciting Salomon store expansion in the LA market. This includes store staff training, community events and relationship building

Community Marketing

• Plan and execute consumer events that focus on new product demos with new-to-brand consumers and retail agnostic to drive the brand demand
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
• Support national & sponsored events in territory as outlined by the Brand Team
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines.
• Work with community ambassadors to support review generation on salomon.com
• Execute marketing activations with our key accounts in epicenters

Digital

• Maintain local event calendar on Contentful platform on salomon.com
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts to ensure the brand is best represented on specialty etail platforms

Other projects to be assigned

Tracking and Reporting :

• Manage travel expenses and local marketing budget as assigned with on-time expense reports
• Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
• Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category. This should include contact information, products used and social channels
• Lead, manage, and help create a return on investment model for community ambassadors

Qualifications

REQUIRED EDUCATION & EXPERIENCE

1-3 years practical experience in the running industry is preferred.

B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to build and maintain strong professional relationships
• Planning, organizing and preparation
• Presentation skills
• Strong self-awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills
• Self-motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

Additional Information

LOCATION: Los Angeles, CA region

TRAVEL AND ROLE TYPE: Full time; 85% travel within designated territory of Los Angeles and surrounding region

SCOPE OF WORK: Run

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

• Hybrid work schedule

• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays

• Half-day Fridays for 5 months of the year

• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)

• Receive a stipend to help us get outside and stay active

• Opportunities to engage in the community and with industry partners

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to travel, talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as flashes of light.