Career Changer Opportunity! Ready to take your career in a bold new direction? Principal is seeking motivated individuals interested in building a meaningful career in financial services. If you’re a strong listener, enjoy helping people, and bring experience from fields such as teaching, sales, operations, customer service, or management, you may find your talents translate seamlessly into this opportunity. Where Principal Stands Apart: Our Strategic Use of AI At Principal, we integrate advanced AI tools to help financial professionals answer the three most critical questions in building and growing a business: What do I say? • We provide a proven, AI‑enhanced communication framework that helps you clearly articulate value to prospects and clients. What services do I offer? • Our fee‑driven planning process—optimized with AI insights—helps you build a stable, recurring revenue model while delivering meaningful value to clients. Who do I see? • You’ll gain access to AI‑generated, highly targeted leads within our core B2B markets, giving you a strong pipeline from day one. If you’re ready to build long‑term relationships and help clients achieve their financial goals, this opportunity could be your ideal next step. Your future is calling—and Principal is ready to help you answer. Take control of your career, embrace the power of AI, and start building the business you’ve always envisioned. Apply today and begin your next chapter with Principal. Responsibilities: Client Acquisition & Prospecting • Proactively identify and engage prospective clients through outbound calling, networking, referrals, community involvement, and digital outreach. • Build and manage a consistent prospecting pipeline to support long‑term practice growth. • Conduct introductory meetings to understand client goals, gather initial information, and position the value of Principal’s solutions. Relationship Building • Develop and maintain strong relationships with new and existing clients through regular communication, follow‑up, and high‑touch service. • Establish trust by actively listening, asking meaningful questions, and demonstrating a genuine interest in helping clients reach their financial goals. • Support senior advisors, when appropriate, in nurturing complex or high‑value relationships as needed. Business Development Activities • Participate in networking groups, professional associations, and community events to enhance visibility and generate new connections. • Utilize social media and digital tools to expand reach, promote services, and attract prospects. • Collaborate with internal teams to create targeted outreach campaigns and follow‑up strategies. Client Experience Support • Prepare for client meetings by gathering background information, organizing materials, and ensuring accurate documentation. • Assist in onboarding new clients by coordinating paperwork, managing scheduling, and ensuring a smooth transition into the practice. • Maintain detailed and accurate records of prospect and client interactions in the CRM system. Practice Growth & Learning • Engage in ongoing training related to prospecting techniques, communication skills, and relationship‑building best practices. • Stay informed about Principal’s product offerings and planning resources (no prior investment expertise required). Qualifications: • Requires a bachelor’s degree. • Working knowledge of the financial industry, personal financial advisors, or financial planner roles is helpful. • Ability to obtain FINRA SIE, Series 7 & 66, & state life/health insurance licenses within 120 days of offer. • Basic knowledge of computer programs, including Microsoft Office, financial planning software, Microsoft Suite, CRM systems, and related programs, is preferred. • Interpersonal skills complemented by a strong desire to build strong client relationships with existing and prospective customers. • We will sponsor candidates for FINRA Series 7/66 required registrations. Compensation: $50,000 - $100,000 at plan

• Client Acquisition & Prospecting • Proactively identify and engage prospective clients through outbound calling, networking, referrals, community involvement, and digital outreach. • Build and manage a consistent prospecting pipeline to support long‑term practice growth. • Conduct introductory meetings to understand client goals, gather initial information, and position the value of Principal’s solutions.Relationship Building • Develop and maintain strong relationships with new and existing clients through regular communication, follow‑up, and high‑touch service. • Establish trust by actively listening, asking meaningful questions, and demonstrating a genuine interest in helping clients reach their financial goals. • Support senior advisors, when appropriate, in nurturing complex or high‑value relationships as needed.Business Development Activities • Participate in networking groups, professional associations, and community events to enhance visibility and generate new connections. • Utilize social media and digital tools to expand reach, promote services, and attract prospects. • Collaborate with internal teams to create targeted outreach campaigns and follow‑up strategies.Client Experience Support • Prepare for client meetings by gathering background information, organizing materials, and ensuring accurate documentation. • Assist in onboarding new clients by coordinating paperwork, managing scheduling, and ensuring a smooth transition into the practice. • Maintain detailed and accurate records of prospect and client interactions in the CRM system.Practice Growth & Learning • Engage in ongoing training related to prospecting techniques, communication skills, and relationship‑building best practices. • Stay informed about Principal’s product offerings and planning resources (no prior investment expertise required). • Work closely with senior advisors to refine scripts, messaging, and engagement strategies.