Analyze and evaluate marketing programs and develop & recommend improvements by team based on product growth plan, profit and ROI/KPI analysis, historical performance data, and company strategic initiatives
Work with cross-functional teams to plan marketing and promotion spend allocation to validate ROI and alignment with company and strategic goals
Institute improvements for MDF management across the organization, including data housing, communication, and variance management
Consolidate bottoms-up MDF forecasts for both monthly target planning and annual management planning by account by category
Analyze historical marketing programs performance to identify areas of improvement and innovation
Prepare and deliver regular data-driven insights of marketing programs to the internal stakeholders
Manage and publish daily, bi-weekly, and monthly MDF reporting, budget status, forecast accuracy, financial metrics by category, and channel spend analysis
Analyze strategic initiative programs based on profit and ROI analysis and provide recommendations to leadership
Minimum Qualifications
Bachelor’s degree in Marketing, Finance, Business, Accounting, or related field and 3+ of progressive experience
Very strong business analytical skills, financial acumen, budget management know-how required
A proven self-starter and a highly motivated individual with a strong ability to aggregate and consolidate from disparate data sources not readily available or stored
Experience with managing and tracking budget
Experience with developing financial and operational analysis and presenting information to management
Strong financial and general accounting knowledge
Strong Excel & PowerPoint skills, familiarity with SAP or other ERP systems