Reports To: Director of Field Marketing

The Firehouse Subs® Marketing Department is an exciting, fast-paced and high energy environment, and supports more than 1,170 restaurants across 46 states, Canada and Puerto Rico.

Firehouse Subs is seeking a qualified candidate to fulfill the role of Field marketing Manager. The Field Marketing Manager provides an inventive and analytic marketing perspective to the Firehouse Subs franchisees and restaurants in a defined region. The ideal candidate will be both strategic and tactical; comfortable laying out a larger plan as well as implementing small details with a franchisee. The role serves as a local, hands-on partner to support and guide franchisees’ individual restaurant marketing efforts and is in place to lead, inspire, and assist DMA-wide or regional marketing efforts. Field Marketing Managers are also instrumental in ongoing marketing planning and generating sales growth in collaboration with the Director of Field Marketing, overall marketing team, and agency partners.

Duties include but are not limited to:

Market / DMA-wide

Coordinate with agency and/or internal media resources to provide DMA-wide media recommendations, when funds are available

Explore, recommend, negotiate and implement DMA-wide marketing efforts designed to support sales and traffic at all locations in the DMA

Support building overall brand awareness and driving measurable restaurant-level traffic

Support both the overall (daily) menu and catering sales efforts

Present and implement new ideas from other DMAs

Propose and lead testing new program concepts

Coordinate on all co-op spending (budgets)

Franchisee-level

Monitor, diagnose, and proactively intervene when location sales are negatively impacted

Provide actionable, specific marketing recommendations

Follow up and support implementation with the franchisee

Present opportunities to invest additional marketing funds, when needed

Assist franchisees in coordinating assets media such as billboards, digital or other local efforts

Meet with and counsel franchisees on marketing actions on a regular basis

Provide hands-on support for marketing new restaurant openings

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Requirements:

Bachelor’s degree from four year college/university or equivalent

3+ years field marketing or agency experience in a franchise business preferred

Experience working with franchise owners

Agency background in account service preferred

Strong local restaurant marketing experience is essential

Intermediate to advanced experience with PowerPoint, Word and Excel

Able to effectively multi-task and manage competing priorities

Able to communicate in both written and verbal form with conviction and credibility, adapting message to suit level of audience

Strong analytical abilities and understanding of franchise business model and restaurant profitability issues

Strong written and verbal skills and ability to interface effectively with HQ team members and franchisees with ability to influence decision making using consumer and business insight to drive results

Flexibility, a positive attitude, enthusiasm and excellent problem solving skills required

Experience in planning and managing budgets

Ability to work independently and with teams

Ability to prioritize and manage multiple projects simultaneously

Personal Qualities

Leader

Coach

Analytical Thinker

Ambassador

Team Player

Problem Solver

Meticulous Attention to Detail

Other

Must like subs

70-90% Travel

Field based. Must reside in one of the markets assigned to support.