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Media Relations Specialist

Firehouse Restaurant Group

Media Relations Specialist

Jacksonville, FL
Full Time
Paid
  • Responsibilities

    Reports To: Local Public Relations Manager

    Firehouse Subs is hiring two Media Relations Specialists with the Firehouse Subs Public Relations Team and is part of the Public Affairs Department comprised of public relations, crisis management, government relations, and more.

    Reporting to one of two Local Public Relations Managers, this full-time position’s mission is to execute media relations and publicity that align with the brand’s annual public relations strategy for the more than 1,180 Firehouse Subs restaurants across the United States and Canada. The qualified candidate will have a proven track record of securing publicity with traditional print, broadcast and digital media, social influencers, and will support the greater team with national media efforts.

    Scope of Anticipated Duties:

    Serves as the official media relations specialist for assigned Firehouse Subs regions that align with specific Local Public Relations Manager

    Works with Local Public Relations Manager to communicate and implement the brand’s annual public relations strategy on the local level

    Proactively pitches media on brand vision, storylines, integrated campaigns and assigned key business priorities, working with Local Public Relations Manager to ensure publicity goals are met

    Media pitching to include social influencer relations, restaurant and market-wide events, menu news, brand initiatives, new restaurant openings, news hijacking opportunities, and more

    Creates and oversees media lists for assigned areas in addition to national and trade media

    Proactively and continuously conducts market and trends research

    Collaborates in developing annual public relations plan with the greater public relations team and agency of record

    Owns and updates PR team’s publicity tracker

    Contributes to PR team’s publicity reporting

    Serves as a valuable contributor to the PR team’s big ideas, media leads, and national brand public relations initiatives. Proactively identifies public relations initiatives to increase brand awareness through traditional earned media channels

    Support Firehouse Subs Public Safety Foundation’s Public Relations Team with media relations support, as needed

    Supports the greater Public Affairs Team, as needed

    Builds trust, respect and positive collaboration among teams, partners, departments and supervisor

    Requirements:

    Bachelor’s Degree in communications, public relations or a related field

    Minimum of two years of public relations, corporate communications or journalism work experience

    Public relations agency background in account service

    Must have examples of secured local and national media coverage

    Must have media relations writing examples

    Able to effectively multi-task and manage competing priorities

    Able to communicate in both written and verbal form with conviction and credibility, adapting message to suit level of audience

    Collaboration, relationship building / management

    Results-driven

    Flexibility, a positive attitude, enthusiasm and excellent problem-solving skills required

    Attention to detail

    Self-starter

    Excellent written and verbal communication skills

    Able to work independently and with teams

    Able to prioritize and manage multiple projects simultaneously

    Outgoing, positive personality

    Creative

    Proficient in AP style

    Strong public speaking skills; must be able to present to large groups

    Must possess a valid driver’s license

    Preferred education and experience:

    Restaurant industry experience is a plus

    Franchising industry experience is a plus