MINISTRY POSITION
Position Title: Director of Communications
Department: Communications
Classification: Salary - Exempt
Direct Report: Senior Pastor
POSITION SUMMARY
The Director of Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.
ESSENTIAL FUNCTIONS
Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences
Work with the team to develop all digital, social, video, audio, and print content
Build brand awareness, including positioning, and set guidelines to maintain the brand standard
Utilize search engine optimization, Google Analytics, and social and digital platforms to expand FBA’s audience and reach
Oversee, track, analyze, and report on the performance of the website and social media
Provide oversight and direction for contractors and vendors
Recruit and train a volunteer team to assist with photography and livestream monitoring
Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts. Establish protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance
Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations
Establish annual goals for increasing effectiveness in all areas of communications
Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development
Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications
Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies
Prepare the annual Communications departmental budget
Whatever it takes
Qualifications