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Corporate Marketing Manager

First Federal Bank

Corporate Marketing Manager

Lake City, FL
Full Time
Paid
  • Responsibilities

    DUTIES AND RESPONSIBILITIES: Works with chief marketing officer and division managers and helps facilitate and develop short term and long term marketing, advertising and public relations strategies that will promote all services and products favorably for the financial institution. Maintains contact and knowledge base of marketing skills within and outside of the financial institution, promoting services and products, exchanging information and keeping abreast of the issues, trends and developments of the financial industry. Maintains literature, brochures and other marketing materials for customers and ensures the availability of this literature to the general public. Reviews and oversees advertising copy and descriptive materials. Submits suggestions and changes to meet the market's competitive challenge, as necessary. Coordinate the bank's community relations efforts. Coordinate the bank's publicity program, serve as the bank's publicist, and write press releases. Provides the best service to our customers with innovative and creative solutions. JOB REQUIREMENTS: A minimum of 5 years marketing experience with a thorough knowledge of brand, marketing, advertising, and communication principles in a multi-media environment. Bachelor's in marketing, or related degree, strongly preferred. Excellent communication skills, a strong sense of professionalism and ability to communicate both electronically and in person. Possess a professional and collaborative demeanor. Ability to work with executive management, sales team, and direct peers and communicate the appropriate level of detail. Ability to work under tight deadlines and manage prioritization appropriately. Possess a strong sense of urgency and a willingness and understanding to change direction as the market changes. Ability to deliver difficult or negative news in a delicate and respectful manner with a strong understanding of grammar. Excellent prioritization skills and organizational skills. Must be creative and be able to propose "outside of the box" revenue-generating marketing ideas with a strong record of successful implementations. Must have prior marketing and digital media experience, with measurable outcomes. Strong Microsoft Office or Adobe Suite required. Must have an understanding of design software such as Adobe InDesign. Extended hours sitting and performing computer tasks, or assisting at on-site events, may be required. Bilingual candidates encouraged to apply. Applications must be placed here - https://firstfederalbankemployment.hirecentric.com/jobs/196390.html EQUAL OPPORTUNITY EMPLOYER / VET / DISABILITY E - Verify Employer