We’re looking for a motivated, energetic, and sales-driven Director to lead the day-to-day operations of our fitness facility. This is a hands-on leadership position for someone who enjoys working with people, building a strong team, driving membership growth, and creating a great experience for our members.
The ideal candidate is a strong salesperson and leader who is comfortable holding a team accountable, jumping in wherever needed, and helping grow the business.
Location: North San Jose / Berryessa, CA 95132
Key Responsibilities
Sales & Membership Growth
Lead the gym’s membership sales efforts and consistently work toward monthly sales goals
Follow up with leads through phone calls, texts, social media, and in-person conversations
Conduct facility tours and consultations with prospective members
Convert trials, challenges, and walk-ins into memberships
Train and coach staff on sales techniques, lead follow-up, and member retention
Track sales activity, conversions, and overall performance
Help develop promotions, referral programs, and other initiatives to drive new memberships
Build relationships with current members to improve retention and identify sales opportunities
Team Leadership & Management
Lead, motivate, and manage front desk staff and trainers
Set clear expectations and hold team members accountable for performance
Conduct regular team meetings, coaching, and performance check-ins
Assist with recruiting, interviewing, onboarding, and training new employees
Create a positive, high-energy, team-oriented culture
Address employee and member concerns professionally and promptly
Be willing to step into front desk, sales, or fitness operations when needed
Scheduling & Gym Operations
Create and manage employee schedules to ensure proper coverage
Coordinate trainer and class schedules
Manage call-outs, schedule changes, and staffing needs
Oversee opening/closing procedures and overall facility operations
Ensure the gym is clean, organized, welcoming, and operating efficiently
Help ensure policies and procedures are consistently followed
Member Experience & Nutrition
Build relationships with members and help create a strong sense of community
Help organize member events, challenges, and engagement activities
Coordinate and lead general nutrition seminars and educational sessions within the scope of the Director’s qualifications
Help members understand the gym’s programs, resources, and services
Work with the team to improve member satisfaction and retention
Qualifications
Previous experience in sales, management, fitness, hospitality, or a customer-facing leadership role
Strong sales ability with a results-oriented mindset
Experience managing and motivating a team
Strong communication and interpersonal skills
Organized and comfortable managing schedules and multiple priorities
Comfortable working in a fast-paced, high-energy environment
Reliable, professional, and willing to lead by example
Passion for fitness, health, and helping people reach their goals
Preferred, But Not Required
Spanish-speaking / bilingual
Personal Training or Group Fitness Certification
Previous gym or fitness studio experience
Previous membership or recurring-service sales experience
Experience leading nutrition or wellness education
What We're Looking For
We’re looking for more than someone who simply keeps the gym running. We want a leader who can drive sales, develop the team, connect with members, and take ownership of the business.
The right person should be comfortable being measured on results, including membership sales, lead conversion, retention, team performance, and overall gym operations.
If you’re competitive, personable, organized, passionate about fitness, and enjoy building and leading a team, we’d love to meet you.