Are you a whip-smart marketer with honed writing skills looking to make a real impact within an organization? Do you like to work hard AND have fun? Do you believe no job is too big or too small? Do you have agency experience but are curious about working in-house? Are you passionate about fitness, health and wellness?
If you are, then Fitness Formula Clubs (FFC) is looking for you to join our team as the Marketing Manager in our West Loop corporate office. FFC owns and operates 11 upscale, mid and large size multi-use health, sports fitness and spa centers in the Chicago area. We provide corporate wellness programs, health insurance reimbursable nutrition therapy services, signature group fitness programs, spa treatment services, individual and group training, physical therapy and medically based rehabilitation programs. Each Chicagoland location is dedicated to supporting the local community. FFC is recognized by the fitness industry for creating a distinct member experience delivered by its professional staff.
This position reports to the Director of Marketing and Public Relations, and supports all clubs in a corporate capacity by increasing web traffic, expanding brand awareness, and driving qualified leads. It is broken down into 4 major areas of responsibilities:
Digital/Marketing Responsibilities:
Copywriting and/or editing of all internal and external communication
Assist in the execution of all web, SEO/SEM, marketing database, email and inbound advertising campaigns
Produce assets as necessary for various content channels
Assist with monitoring all online review channels and stay up to date on responding to reviews to help boost the brands’ online reputation and response rate
Other assigned duties
Social Media Responsibilities:
Creation, execution and management of company’s social media strategy including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Blogs and YouTube, as well as promotional sweepstakes, viral video campaigns and analytics
Manage and oversee the company’s club-specific Facebook Group strategy
Manage, oversee and promote the company’s podcast partnerships and initiatives
Responsible for performance, results and ROI reporting on all social media channels and social strategic initiatives
Outreach and engage target audiences through various social mediums to create online conversations about brands, promotions and services
Deliver the company’s weekly new employee orientation training to educate new staff on the company’s digital/social media policies and provide best practices for how to represent themselves online.
Identify and report on digital/social media trends to sales and marketing team
Identify and oversee implementation of new social/digital media tools as needed – FFC On Demand
Stay current with all digital/social media industry developments and best practices
Blog Responsibilities:
Facilitate the current blog strategy by producing regular posts that engage, inspire and position the multiple brands under the FFC umbrella (FFC, The Faction, Ortanic, local’84 Cafe, etc.) as thought leaders in their respective industry
Grow future blog initiatives through strategic keyword optimization to drive relevant and purposeful new traffic to the websites
Create and implement an inbound strategy around blog posts as lead drivers for the brands’ many in-club initiatives
Brand Partnerships & Press Outreach Responsibilities:
Assist in executing the public relations strategy for the multiple brands mentioned above, by fostering key press relationships, developing/executing a monthly press plan, creating/optimizing press releases, as well as evaluating other avenues by which to garner press coverage
Facilitate media relationships and subject matter expert sources for partnerships with WGN, etc.
Participate in the planning, execution and activation of live on/offsite events
Develop strategic content relationships with aligned brands and social influencers in the Chicago market to execute promotional programs (digital content, in-person events, etc) for greater brand awareness, lead generation and website traffic building opportunities
Required Skills / Experience:
Bachelor's degree required in marketing, journalism, communications, or similar field
Minimum 3+ years of related experience in marketing: digital, content, social media, campaign promotions, database email marketing, etc.
Must have a strong writing background
Must be able to communicate clearly and concisely, both written and orally
Must be to communicate in a friendly and professional manner with all members, guests, team members, and management
Must be organized and able to juggle multiple projects on a deadline –project management experience a plus!
Will be required to periodically travel to different FFC locations and work weekend and evening events as needed
Should be able to make decisions in a fast-paced environment
Should prioritize, anticipate situations, and take quick action
Should be able to work independently and proactively
Experience with design (Adobe Photoshop/Illustrator) preferred
Experience with Google docs/G-suite environment preferred
Experience with HTML/CSS a plus
The ideal candidate will be enthusiastic, proactive, and excited to be part of the team!
Benefit Highlights:
Medical, Dental, Vision & Paid Time Off
401K
Complimentary universal club membership
Discounts on spa, fitness, and retail