Fiveable is a social learning platform for high school students studying for Advanced Placement courses. In 2019, over 368k students studied on the Fiveable platform through blogs, live reviews and trivia games, study guides, and videos. Fiveable students had a 92% pass rate on their 2019 exams, with over 70% earning 4s and 5s. In 2020, our goal is to support one million students as they navigate the complexities of AP courses.

As a growth marketer, you will focus on building and strengthening the sales funnels in order to attract, convert, and retain users for the Fiveable Plus membership. Using a data-oriented conversion strategy, you'll work to optimize landing pages, lead magnets, blog designs, email campaigns, and more to create value for students and drive revenue for memberships.

Here are a few links to learn more about the company we are building and our journey so far:

 Fiveable Closes on $615k in Seed Funding After a 12-Month Rollercoaster ‍ A Former Oakland Unified Teacher Now Helps Even More Students Pass AP Tests  This Milwaukee startup's staff lives and works together from one east side Milwaukee apartment

FIVEABLE IS HEADQUARTERED IN MILWAUKEE, WI AND WOULD PREFER THE GROWTH MARKETER TO BE LOCATED HERE. HOWEVER, REMOTE WORK IS POSSIBLE FOR THE RIGHT PERSON.

RESPONSIBILITIES:

• Identify new opportunities to convert website traffic into paid users and optimize current funnels for improved ROI
• Create and optimize messaging campaigns using email and text
• Collaborate with creators to drive new content opportunities based on engagement and trends
• Develop a comprehensive social media strategy and manage the social media team
• Compile weekly analytics and reporting focused on customer growth and retention, as well as social media channel performance

REQUIREMENTS:

• At least 2 years of growth marketing experience, specifically in conversion rate optimization
• Able to write strong copy for websites, emails, and social media posts
• Enjoys pouring over data, coming up with creative solutions, and collaborating with teammates
• Must be comfortable using Google Analytics to track data
• Bonus skills: SEO, search console, graphic design

BENEFITS

• Competitive compensation
• Equity 1-2%
• Health, dental, and vision insurance
• Flexible work schedule and paid time off

...but most of all, you'll play a pivotal role in helping thousands of students build confidence for AP exams.