Job Description

From our founding until now, our mission has remained the same: to remove the engineering burden from data teams by standardizing and fully automating data connectors. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we're proud not only of our growth but also of the fact that we've grown without compromising our core values.

INTEGRITY.

We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles.

INITIATIVE.

Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams.

ONE TEAM, ONE DREAM.

We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress.

If these values resonate with you, we'd love to hear from you.

About the role: Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing campaigns to drive product growth. The cross-functional role partners with product, sales, design, communications, and analysts. The role will be deeply familiar with the customer lifecycle to shape the product evaluation, purchase, and expansion experience. Key programs include driving launches, defining growth strategies with integrated campaigns, supporting enablement for sale effectiveness, and collaborating with AR and PR teams.  

As an Associate Product Marketer at Fivetran, you will:

• Research, support, and co-develop go-to-market strategies and messaging for new product and solution offerings
• Develop content and messaging that distinctly differentiates Fivetran from legacy and modern alternatives
• Support sales and marketing growth teams on key use cases, personas, ideal customer profiles, and competitive differentiation
• Drive and execute engaging content for growth campaigns associated with webinars, events, websites, and emails
• Research and define customer segmentation through data driven approaches to reach new markets, users, improve engagement, and drive pipeline through more targeted campaigns and enablement efforts
• Research and deliver competitive analysis for key technologies including win-loss analysis to enable sales and influence product roadmap advances

What you'll bring to the table:

• A strong understanding of analytics and data: You enjoy talking to and working with data geeks who use various data pipeline and integration tools and personally have experience working with these types of products.
• In-person or virtual communication expertise. You will be working with users, product managers, sales and marketing at Fivetran across the world
• INDUSTRY EXPERIENCE. You are versed in Sales and Customer Success and understand their needs as it concerns analytics, the challenges they face therein, and in general, what's going on in the industry.
• You have deep empathy for users and your colleagues that helps adapt your communication approaches to best reach and engage your audience
• You have excellent verbal and written communication skills and experience collaborating with diverse stakeholders from creative to technical
• Curiosity and Ownership: You are continuously curious, always seeking to learn the key ingredients to why Fivetran enables customer success, helping you take ownership in articulating our product capabilities and benefits to the market
• Initiative driven, self starter
• Be an awesome team-mate. We expect each other to take on responsibility, be accountable for results, and be nice. As a result, we have a great work environment where we like and trust each other, enjoy working together, and we want to like working with you

Perks of working with us:

• 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
• Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
• Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
• 401k match program
• Eligible donation match program
• Monthly cell phone stipend
• Work-from-home equipment reimbursement for your home office setup!
• Professional development and training opportunities
• Company virtual happy hours and fun team building activities
• Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
• Commuter benefits to help with transit and parking costs
• The compensation range for this position varies depending on geographic location and depth of experience. The target salary range for this position is $65,000-$96,000

Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights. To learn more about Fivetran's culture and what it's like to be part of the team, click here and enjoy our video.

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