Job Description

From our founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we're proud not only of our growth but also of the fact that we've grown without compromising our core values.

INTEGRITY.

We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles.

INITIATIVE.

Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams.

ONE TEAM, ONE DREAM.

We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress.

If these values resonate with you, we'd love to hear from you.

JOB DESCRIPTION Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. The ideal candidate for this role will have experience leading Product Led Growth strategies for scaling, B2B SaaS companies - preferably in the data management space.  In addition, this person will need to demonstrate the ability to become deeply familiar with the customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, and growth.

This is a cross-functional role that partners closely with product, marketing, sales, design, communications, and analysts to accomplish stated objectives.  Key programs include customer discovery, driving product launches, building growth programs with integrated campaigns, leading sales enablement efforts, as well as collaborating with AR and PR teams.  

AS A PRODUCT MARKETING MANAGER:

• Research, define, and develop Product Led Growth strategies for specific GTM segments, use cases and solution offerings
• Develop product and GTM segment messaging for customers and sales that distinctly differentiates Fivetran from legacy and modern alternatives 
• Enable and drive sales and marketing growth teams on key use cases, personas, ideal customer profiles, and competitive differentiation
• Drive and execute engaging content for growth campaigns associated with webinars, events, websites, and emails
• Shape and own new growth strategies including additional use cases and partner solutions
• Research and define customer segmentation to reach new markets, users, improve engagement, and drive pipeline through more targeted campaigns and enablement efforts
• Coordinate strategic campaign development to drive high impact solutions for co-marketing events and field activities
• Deliver competitive analysis for key technologies including win-loss analysis to enable sales and influence product roadmap advances

YOUR SUPER POWERS:

• A strong understanding of analytics and data: You enjoy talking to and working with data geeks who use various data pipeline and integration tools and personally have experience working with these types of products.
• In-person or virtual communication expertise. You will be working with users, product managers, sales and marketing at Fivetran across the world
• You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience
• You have excellent verbal and written communication skills and experience collaborating with diverse stakeholders from creative to technical
• Messaging Ownership: You will be the storyteller and owner in articulating our product capabilities, you enjoy proactively developing and it will be your job to keep it engaging and insightful
• Initiative driven, self starter
• Be an awesome team-mate. We expect each other to take on responsibility, be accountable for results, and be nice. As a result, we have a great work environment where we like and trust each other, enjoy working together, and we want to like working with you

BENEFITS AND COMPENSATION

• 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
• Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
• Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
• 401k match program
• Eligible donation match program
• Monthly cell phone stipend
• Work-from-home equipment reimbursement for your home office setup!
• Professional development and training opportunities
• Company virtual happy hours and fun team building activities
• Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
• Commuter benefits to help with transit and parking costs

Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights. To learn more about Fivetran's culture and what it's like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.