Job Description

We are currently hiring for a Sr. B2B Marketing Measurement, Data, Analytics, and Reporting Strategic Consultant to deliver expertise across our B2B Demand Generation Data and Measurement Consulting Services division. Someone that can conduct discovery of our B2B clients’ Martech stack and data sources, understand their business and marketing KPIs, and design a measurement framework and ongoing strategy for optimal marketing performance and management. In addition, this person would be able to strategically help guide the data setup, governance, and management to be utilized across dashboards designed with different personas in mind that can better lead to data-decisioning efforts. This person would be able to analyze the data and pluck out key insights, tell the story of how marketing efforts are performing, and include actionable recommendations to our clients at scale. They would work closely with the Client Service Director, other marketing strategy consultants, and a group of database/tech analysts and measurement strategists. This role requires the ability to service multiple clients at one time, by leveraging an efficient, scalable, and best practice approach to measurement strategy consulting.

An experienced marketing measurement and analytics strategy professional with a demonstrated history of applying scientific rigor to business questions in a service or consultative environment for B2B Enterprise clients. Skilled in drawing out actionable insights from raw data without confusing those who benefit from them. An expert in data visualization and an experienced presenter of results to Fortune 500 clients. More of a data translator than a data miner.

Consulting work is varied and rigorous, with engagement details and scope determined by the client’s specific challenge. A typical engagement involves working with the client to gather information and data to understand and frame the problem, developing an approach to solving the problem within a given timeframe, performing research and data analysis to develop recommendations, gaining buy-in for our recommendations, and then working with the client and your team to implement those recommendations.

Responsibilities

• Serve as workstream lead, overseeing the day-to-day operations of measurement and analytics projects you are leading, including work plan and content development, quality assurance, and client communication.
• Querying data, building dashboards, and generating actionable insights based on marketing performance data, as well as advanced analytics strategy consulting.
• A hands-on, collaborative strategic thinker, with demonstrated ability to successfully manage multiple competing large-scale data and analytics measurement engagements and a passion for innovation with a keen ability to identify unique analytic solutions to solve complex business problems.
• Ability to leverage a client’s different measurement capabilities to glean insights to recommend B2B strategy and campaign optimizations, identifying best practices and efficiencies.
• Hands-on analyst, who finds it most rewarding when they can directly help clients be successful - whether optimizing a media mix for a new product launch in real-time, to partnering with clients to help develop their demand generation strategy for acquiring new leads and opportunities, utilizing data sources such as SalesForce (CRM) and Marketo (Marketing Automation) for instance, to manage leads as they move through the path-to-purchase.
• Help define marketing KPIs and design analytics strategy used to design marketing ROI dashboards to track media effectiveness and allow for mid-campaign course corrections to optimize media efficiency and meet goals.
• Outline how to align KPIs to decision making, eliminate data siloes, and recommend the measurement methodological approach with change management best practices.
• Build customer journey analysis that maps all touchpoints throughout the B2B process allowing marketing leaders to identify the most common marketing touch sequences, time in funnel stages, and roles within buying groups. 
• Structure a marketing maturity framework by interviewing several different marketing stakeholders and incorporating their feedback to establish levels of maturity across analytics, automation, technology and digital functions

Qualifications

• 10+ years in marketing measurement, data, analytics, and reporting as an analyst to Enterprise companies either in consulting services capacity or as a practitioner on the client side.
• Working knowledge of B2B marketing and media strategies that deliver on key business metrics, planning, and buying to better inform the overall marketing measurement approach, demand generation, and ongoing ROI/ROMO management.
• Working knowledge of marketing measurement approaches, i.e. econometric modeling, digital multi-touch attribution, experimental A/B testing, predictive modeling, etc., and able to advise when and how to best leverage those approaches.
• Working knowledge of software or approaches that enable full marketing ROI management used to rally organizations to embrace a data-driven decision-making culture to maximize marketing impact…not necessarily in terms of implementing those software/tools, but able to advise when and how to leverage them.
• Excellent analytical and communication skills; develop presentations
• Core Competencies: Integrated Marketing (Digital and Traditional) Analytics, Actionable Insights, Software as a Service (SaaS), Multi-Channel Attribution, Media Mix Optimization, predictive analytics, Data Visualization, Google Analytics and Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud, Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning, Consulting, ROI Management, Analytics Operations, Measurement Frameworks, Ability to utilize SQL, R, Tableau, Excel and Powerpoint to turn raw data into actionable insights. 
• Ownership mentality and a drive to deliver measurable impact to clients.

Additional Information

We assess candidates against a variety of factors including experience, skills, and analytical ability. As a data-driven consultancy, we utilize methods such as online testing, case interviews, and fit interviews throughout our hiring process.  All your information will be kept confidential according to EEO guidelines.