Job Description

Who we are

Flo Technologies is on a mission to prevent loss, one drip at a time. Flo prevents water damage and unnecessary water waste in homes and buildings around the world with its Flo by Moen smart home well water monitoring and leak protection system. Flo has helped consumers save over 15,000,000 gallons of water to-date with its inaugural product, the Flo by Moen Smart Water Shutoff, available in Home Depot stores across the country, on HomeDepot.com, Lowe’s, Amazon, as well as in countless plumbing wholesalers. In partnership with Moen, Flo Technologies continues to bring innovative new features, services, and products to the connected home space, helping consumers save water, save money, and connect their home water with the broader IoT space. 

We are a VC-backed company with over $40M in funding, and we have partnered with Moen, the #1 faucet brand in North America, to make Flo even more available to property owners everywhere. We have won awards from Popular Science, Consumer Electronics Show, Electronic House, IOT Inventor, Green Builder Magazine, and Kitchen and Bath Industry Show, to name a few.

We are an innovative, high performing team with empathy and integrity, and are obsessed with delivering value to our end users and making positive impacts on the world. 

Our Core Values

• Innovation
• Individuals Make an Impact
• Continuous Improvement
• Focus on User Experience
• Positive Impact on the World

What we are looking for

We believe that Flo’s success hinges on the creative and unique thinking that comes from diverse perspectives. We are intentionally building an inclusive community of problem-solvers from many different backgrounds. We are an equal opportunity employer. 

We are an A+ team looking for A+ players.  We are searching for a dynamic and driven Conversion Rate Optimization Specialist who will be responsible for owning an “always-on” testing program aimed at increasing conversion rate on our website and campaigns. 

You will report directly to the Director of DTC Sales. 

What you’ll do 

• Develop and execute a conversion rate optimization strategy and testing plan for our DTC website, Enterprise Partner landing pages, and diverse marketing campaigns
• Develop and execute lead capture campaigns across all digital properties
• Execute A/B or multivariate tests according to optimization strategy and testing plan
• Partner with sales and marketing teams to recommend changes based on winning results
• Apply a data-driven,  iterative approach to optimization, continuously taking test results and data into account in formulating, proposing, ane executing new tests and hypotheses
• Build and manage landing pages to optimize user experience
• Increase funnel marketing efficiencies
• Offer ideas to enhance our promotional strategy 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Who you are

• 3+ years of experience working in web optimization 
• Past experience with web analytics, A/B testing and inbound marketing tactics
• Experience with Shopify
• Experience with Google Analytics, Mixpanel, Heap, or related analytics tools
• Experience with Segment or related CDPs
• Highly analytical and have a knack for seeing stories in the data that aren’t always obvious
• Results driven, strong attention to detail, and highly organized
• Ability to understand how people process information
• Stellar communication skills, and are able to synthesize complex information and deliver it in a relatable way
• Ability to multitask, be adaptive, with a do-what-it-takes attitude, and out of the box approach
• Experience working at a startup company is preferred

What you will get

Competitive market compensation, a new Macbook, flexible vacation policies, medical, dental, vision, life, a team that’s fun to be around. 

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