Job Description

Forbes Advisor is looking for a DPR Manager to join its growing Digital Public Relations (DPR) team within Forbes Marketplace, North America to help grow visibility of our consumer content. This role reports to the Senior DPR Manager and is responsible for securing media coverage that aligns with our SEO, Editorial and business goals. If you’re interested in making an immediate impact at a trusted brand, read on!

RESPONSIBILITIES:

• Build backlinks to our content by identifying and securing high-value digital and broadcast media opportunities.
• Partner with SEO, Editorial and our survey partner in order to create successful data-driven content to leverage for PR outreach. 
• Lead and prioritize outreach efforts for multiple campaigns at a time.
• Develop messaging to pitch our experts, commentary, and content to reporters.
• Collaborate with teams to maximize content promotion.
• Monitor, manage and respond to inbound requests from the media.
• Position and prep our spokespeople for successful media appearances.
• Produce and maintain performance reporting. 
• Analyze and track brands and competitors using various resources and apply insights that can improve our performance.
• Coach, guide, and oversee junior vertical-specific DPR team.

REQUIREMENTS: 

• 3-5 years of relevant digital PR experience.
• At least one year of experience managing junior staff. 
• Must have a strong list of existing reporter relationships from top-tier media.
• Extensive experience crafting email pitches, media lists, and press releases.
• Experience working with survey vendors and/or data analysts is a major plus.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication and presentation skills.
• Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Attention to detail and a commitment to delivering clear and precise work is a must.
• Strong organizational skills and willingness to work on a variety of projects.
• Strong understanding of social media.
• A pulse on changes within the media landscape and overall consumer trends.
• An entrepreneurial spirit coupled with a high level of emotional awareness.

THE IDEAL CANDIDATE WILL BE:

• Media-Savvy: You can tactfully snag a reporter’s attention, maintain key media relationships for repeat hits and proactively identify targeted media opportunities.
• An Effective Communicator: You’re able to independently craft pitches or speak to reporters and internal teams in order to reach goals.
• A Strong Relationship Builder: You work effectively within cross-functional teams. You're thoughtful when approaching or interacting with the media at all times.
• A Strategic, Creative, Curious Thinker: You spot newsworthy trends, can quickly identify pitch angles, think on your feet and develop strong campaign ideas that maximize coverage potential.
• A Proactive, Independent Self-Driver: You’re skilled at navigating ambiguity, prioritizing, executing on multiple projects and working under a deadline.
• Data-Driven: You're able to leverage internal reporting or business intelligence tools to inform team strategy.
• Growth-Minded: You adapt quickly to changing news cycles and contribute new ideas within a rapidly growing business.
• Goal-Oriented: You relentlessly prioritize media opportunities that will make the most impact towards our overall objectives as a team and company.

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#LI-REMOTE #LI-NM1

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.