Job Description

SUMMARY:

Forge Apollo is a storytelling agency that understands the importance of unique perspectives and is dedicated to building a diverse team of creative professionals. We are an Equal Opportunity Employer that encourages Minorities, Females, Veterans, individuals with disabilities, and all members of the LGBTQIA+ community to apply.

Forge Apollo operates in a Hybrid Remote model. Employees work primarily from home, with a single in-office day on Tuesdays each week. Periodically, additional in-office time will be required for various meetings, events, and video shoots.

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Our award-winning video and digital marketing agency is searching for an experienced Paid Search Specialist to join our creative team! If you enjoy creating and implementing high-performing advertising strategies for various industries across Google, Facebook, Instagram, and other platforms, we want you on our team!

The Paid Search Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Forge Apollo’s clients. This position primarily focuses on paid search ads within the Google advertising platforms in addition to Facebook/Instagram ads, and LinkedIn ads. Innovative ideas for other channels (Spotify, Hulu, streaming platforms, etc.) are essential to success in this role.

Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and campaign reporting. The ideal candidate will be data-driven, ensuring campaigns provide the best ROI possible.

The Paid Search Specialist will have the ability to leverage our in-house video production team to create creative and engaging video ads.

If you’re an experienced paid search specialist looking to join a creative team, we encourage you to apply today!

RESPONSIBILITIES:

• Design, execute, and maintain ROI-focused Pay Per Click/Display/Social campaigns for multiple clients.

• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

• Write compelling ad copy with a focus on driving conversions

• Optimize existing campaigns for new clients

• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

• Recommend and consult clients and the digital marketing team on any new content or landing pages that should be created in order to promote higher campaign performance

• Set up conversion tracking & retargeting pixels

• Conduct in-depth competitive analysis within our clients’ locations and industries

• Research to stay on top of the latest trends in PPC/Social advertising

• Communicate with clients to answer questions, explain campaign performance, etc.

• Analysis of campaign data and reporting on recommendations and strategy monthly

• Actively collaborate with the rest of the digital marketing team and account managers to align digital advertising campaigns with other ongoing initiatives.

REQUIREMENTS:

• 2-4 YEARS OF EXPERIENCE WITH GOOGLE ADS; SEARCH REQUIRED. Display, Video, and Local Service Ads experience is a plus.

• 1-2 years of Facebook/Instagram Ads and Linkedin Ads are required. Other social advertising platforms are a plus.

• Google Ads Certification

• Google Analytics Certification

• Bachelor’s Degree in Marketing or Related Field

• Experience working with monthly ad budgets of $20k and higher

• Ability to communicate professionally on client calls and via email

• Highly organized and must be able to multi-task, handling several tasks/projects at one time

• Data-driven, forward-thinking with the ability to come up with creative digital advertising solutions across multiple channels

• Knowledge of retargeting/remarketing,

• Must be a team player that is also comfortable working independently

BONUS:

• Digital agency experience

• Google Tag Manager experience

• Experience with programmatic advertising

• Experience with HubSpot reporting and ads integration

COMPENSATION:

• Competitive salary commensurate with experience level

• Health benefits, including vision

• Paid holidays, vacation time, sick time

• Flexible work hours (core hours 10am - 4pm)

• Hybrid remote work schedule (only Tuesdays in-office)

• Free gym membership at Paul Bunyan Fitness

• Partial phone-plan reimbursement

• Professional development

• Paid Family Leave

Company Description

Forge Apollo’s award-winning team of creators and marketing strategists ensures that our client’s campaigns are set up for success. We drive unrivaled results through our unique blend of video and digital marketing know-how, turning great ideas into effective content, websites, and ad campaigns that get seen. Our creative process helps clients increase website traffic, generate revenue, and engage millions of people worldwide. Video and digital content are an absolute necessity in today’s digital marketing landscape, but just having the assets in your corner isn’t enough. We craft content thinking about every step in the process. Video pre-production, web design, SEO, paid social media advertising, and more: we integrate them all. Everything we design is optimized around this 360-degree digital ecosystem, providing actionable results for your brand Our clients span various industries including consumer products and services, healthcare, real estate, travel, education, and more. Forge Apollo Mission: At Forge Apollo, we approach every business as a partner. We will do everything in our power to ensure a business’s goals are met. When a job is performed to our client’s satisfaction, we will look beyond that satisfaction to seek improvement and ensure constant evolution and growth. Our skill-set, creativity, and relentless commitment to improve a business, as though it were our own, give our clients an unfair and dependable advantage against their competition. Forge Apollo Core Values: Relentless Commitment to Quality Creative & Innovative Solution Based Dependable NoAP (no a**hole policy)