Job Description

We are looking for a Salesforce Marketing Data Specialist to join our growing team of marketing data and business intelligence experts. You will be responsible for developing and optimizing email and direct mail audiences for CRM campaigns and assisting with performance reporting and analysis within Salesforce Marketing Cloud (SFMC).

The ideal candidate is an experienced Salesforce administrator that is familiar with Automation Studio, Journey Builder, Query Studio, and SOQL or familiar with similar services on another platform and willing to learn! The Salesforce Marketing Data Specialist will support our Marketing Operations and account teams for client-facing initiatives and will ensure exceptional quality through exceptional attention to detail.

Responsibilities

• Design, configure, test, debug, and deploy well-documented data and audience-targeting solutions on the Salesforce Marketing Cloud platform.
• Translate business requirements into high-quality data solutions that empower marketing teams to communicate with target audiences through direct mail and email campaigns.
• Assist with reporting on campaign performance.
• Provide the email marketing team with custom queries and data extensions to support comprehensive customer journeys.
• Work with project and account leadership to provide estimates and realistic schedules for client projects.
• Work with Data Engineers and Data Scientists to improve our data model and architecture within Salesforce.

Qualifications

• Strong knowledge of SQL, SOQL, or a similar query language required.
• Technical knowledge of Salesforce Administration or similar platform.
• Experience managing email and direct mail campaign audience building.
• Foundational knowledge of statistics and relevant performance metrics.
• Proficiency with spreadsheets.
• Salesforce certifications strongly preferred.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $110,000.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.