Fractional Chief Marketing Officer

Hometown Builders Unlimited Slinger, Wisconsin

CURRENT REALITY

You know how to market a home-service business.

You understand lead generation, paid traffic, content, websites, follow-up, and the numbers behind all of it.

But you’re tired of being held responsible for results while being kept at arm’s length.

No access to leadership. No clear direction. No authority to make decisions. Not enough support to execute the plan.

You don’t need another client who wants “more leads” but won’t give you the access or influence required to produce them.

You need a company that’s ready to treat marketing like a real business function.

A BETTER FUTURE

At Hometown Builders Unlimited, you’ll work directly with leadership.

You’ll have a seat at the table, clear business goals, and real influence over the marketing direction of the company.

We’re looking for someone who can bring strategy, leadership, accountability, and fresh ideas into one clear marketing plan.

You won’t be hired to simply post on social media or manage random tasks.

You’ll help build a marketing system that produces qualified opportunities, tracks performance, and supports the long-term direction of the business.

THE OPPORTUNITY

We’re hiring a Fractional Chief Marketing Officer to lead our marketing strategy and help us build a steady, measurable flow of qualified leads.

This position requires one day per week in our Slinger, Wisconsin office. The remaining work may be completed remotely.

You’ll own five key areas:

1. Marketing Strategy and Leadership

Build quarterly and annual marketing plans

Connect marketing priorities to company goals

Manage the marketing budget

Review performance and recommend changes

Report monthly on lead generation and key marketing numbers

2. Paid Advertising

Manage Google Ads

Oversee Meta advertising

Build audience-targeting strategies

Improve campaign conversion rates

Coordinate retargeting campaigns and lead funnels

3. Website, SEO, and Conversion

Oversee website updates

Improve search rankings

Keep website content accurate and current

Improve landing-page conversion

Strengthen user experience and site performance

4. Social Media, Content, and Creative Direction

Build the company’s social media strategy

Create content calendars

Direct photo and video content

Plan reels, testimonials, project showcases, and educational videos

Develop seasonal campaigns and promotional ideas

Keep the brand consistent across every platform

5. Analytics and Performance

Track website traffic, conversions, and lead sources

Measure advertising performance

Monitor engagement and audience growth

Turn the numbers into clear decisions and next steps

This role is for someone who can think strategically, lead confidently, and stay close enough to execution to make sure the plan gets done.

HOW SUCCESS IS MEASURED

Your two primary scorecard numbers will be:

Qualified leads generated per month

Cost per qualified lead

We care about real business results.

Traffic, impressions, likes, and engagement may support the strategy, but they aren’t the finish line.

YOU’D BE A GREAT FIT IF...

You’ve produced measurable marketing results for home-service companies

You know how to connect marketing activity to qualified leads

You take responsibility for results and don’t hide behind reports

You communicate clearly and follow through

You protect the brand and care about the quality of the work

You can lead vendors, agencies, and internal team members

You bring ideas, but you also know how to test, measure, and improve them

You work well with direct access to ownership and leadership

You can work from our Slinger office one day per week

You’re always looking for ways to raise the standard

THIS ROLE IS NOT FOR YOU IF...

Your experience is mostly outside the home-service world

You focus on vanity metrics instead of qualified opportunities

You need someone else to organize every priority for you

You make excuses when campaigns miss the mark

You struggle to explain marketing performance in plain language

You prefer random tactics over a documented strategy

You aren’t available to work from our office one day per week

You want the title but not the responsibility

You say yes to everything instead of giving leadership a clear recommendation

NEXT STEPS

Send us a 3–5 minute video introducing yourself.

Use the video to sell us on three things:

Your experience marketing home-service businesses

The results you’ve created for other companies

How you believe you could help Hometown Builders Unlimited generate more qualified leads at a better cost

Be specific.

Tell us what you worked on, what changed, and what numbers improved.

Send your video to:

Tyler@hometownbuildersunlimited.com

We’re not looking for a polished sales pitch.

We’re looking for someone who understands the home-service market, can think like a marketing leader, and knows how to produce measurable results.