We are currently seeking a Director of Social Strategy to join our exceptional Social team.
We are looking for someone who has a passion for understanding the human psyche on social and can translate that into an innate understanding to develop the right social expression of the brand strategy. You also need to be a curious, motivating leader for the social team, developing compelling, creative social media strategies and content, deeply understanding the social media landscape and can focus on the big-picture for the discipline, department, and team leadership within the overall agency and in collaboration with other discipline leaders. The goal of the Director of Social is to develop, implement and maintain a forward-thinking social media engagement strategy via various platforms and communities that support the overall business goals and priorities of the agency and agency clients. The Director of Social works closely with brand planning, creative teams, account teams, production teams, public relations teams, and clients to provide strategic social media counsel, develop effective and creative social media plans, and will help lead teams to execute those plans and evaluate the results of that outreach. This person will need to bring solid presentation skills and should be equipped to represent social media as a strategic tool to internal teams, new business presentations and clients.
AREAS OF FOCUS:
- Ability to lead the social department and function as part of an integrated agency – for both Carmichael Lynch and Carmichael Lynch Relate clients.
- Ability to bring cultural insights to lead the team to identify social trends, happenings, new ideas and opportunities that can inform great creative ideas in collaboration with the creative department.
- Understand the role of social media and how it ladders up to client business objectives.
- Provide proactive counsel and POV’s on social happenings, movements, changes that affect brands and anticipate client needs while guiding the teams to address those needs.
- Competent at tracking and explaining the ever-changing social media landscape and educating both internal teams and clients on the latest trends and channel usage.
- Guide the internal team on best practices for social listening and monitoring as well as campaign reporting and measurement and how to package that for clients.
- Implement continued training and development for the social media team members including career-planning and mentorship.
- Participate in leading the social function in new business pitches, including guiding the team on research, ideation and developing case studies.
- Collaborate with public relations on issues management and crisis and provide counsel on social community management strategy and messaging.
WHAT WE BELIEVE:
We believe that when the best of strategy and creativity come together, brands stand apart. (And with half of the world’s population on social media platforms compelling brand content is key to building brands.)
OUR HIRING PHILOSOPHY:
Carmichael Lynch is committed to creating a diverse, safe, and welcoming workplace with opportunity for all. We strive for inclusion, equity, and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/
WHAT’S IN IT FOR YOU:
- Continued leadership development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.).
- We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness).
- A strong, vibrant, continually-evolving Diversity, Equity, and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
- Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.
- Being additive and providing leadership to a creative, vibrant team of people who truly love to help clients tell their stories via social media.
NOTE: CARMICHAEL LYNCH AND CARMICHAEL LYNCH RELATE NEVER MARKET JOB LISTINGS VIA EMAIL AND, AT THIS TIME, WE DO NOT WORK WITH OUTSIDE RECRUITMENT AGENCIES. WE DO NOT CHARGE A FEE TO APPLY FOR ANY OF OUR ROLES. WE STRONGLY RECOMMEND YOU DO NOT PROVIDE PERSONAL DATA TO ANY DIRECT SOLICITATION VIA EMAIL OR MESSENGER AND REPORT OR REMOVE ANY SUSPICIOUS SENDERS FROM YOUR CONTACTS LIST.
Required Skills
QUALIFICATIONS/REQUIREMENTS:
- Leadership abilities including leading a department, assessing staffing needs, motivating teams, and ensuring quality work product.
- Pull from past hands-on experience to guide teams on social strategy, and lead teams in scheduling, posting, amplification and community management to lead the team in these efforts.
- Experience with issues management, monitoring and crisis communications.
- Help ensure we have the correct social listening tools, platform ad-managers, content scheduling tools.
- Marketing or creative integrated agency experience strongly preferred.
- Minimum of 10 years of social/digital marketing, public relations, or relevant work experience in one of the following areas: prior agency, communications, or media.
- A bachelor’s degree in journalism, advertising, public relations, or relevant experience.
Required Experience