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PPC Manager

Freedom Motors USA

PPC Manager

Battle Creek, MI
Full Time
Paid
  • Responsibilities

    About Freedom Motors USA

    Since 1987 Freedom Motors USA leads the industry in providing choice for anyone in need of a wheelchair-accessible vehicle. Freedom Motors USA is a family-owned and operated business headquartered in Battle Creek, Michigan and selling nationwide.

    A day in the life of The PPC Manager:

    Launching and optimizing PPC campaigns

    Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms

    Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.

    Manage the creation of large keyword lists.

    Provide creative copy suggestions and graphical ad templates.

    Manage Display network placement lists on Google Ads and through other contextual advertising platforms.

    Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.

    Keep pace with search engine and PPC industry trends and developments.

    What you’ll need:

    Passion for Search and internet marketing.

    Expert in PPC and SEO

    Proven experience in PPC campaign management/Google Ads campaign management/paid search management

    No less than 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).

    Proficiency in MS Excel, PowerPoint, and Word.

    Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

    Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, LinkedIn Advertising, etc).

    Outstanding ability to think creatively, and identify and resolve problems.

    Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

    Ability to clearly and effectively articulate thoughts and points.

    High levels of integrity, autonomy, and self-motivation.

    Excellent analytical, organizational, project management and time management skills.

    Google Analytics 4 certified required.

    BSc/BA in Marketing, Digital Media or a related field preferred.

    Additional Benefits of being on the Freedom Team:

    A rewarding career, being a part of a strong team that creates innovative products that change the lives of our customers and their families.

    A schedule that supports a great work/life balance.

    A competitive compensation plan.

    Comprehensive benefits package including medical, dental & vision

    Paid time off and paid holidays

    Life insurance and AD&D, critical illness & flexible spending accounts Short term and long term disability

    Employee assistance program, gym membership reimbursement & employee referral program

    401k retirement plan with up to 4% company match

    Our Employee wellness is important to us! Gym membership reimbursements up to $50 per month.

    Generous paid vacation time is earned from day one of employment.

    Team engagement events while at work on a regular basis.

    When you join Freedom Motors USA, you do more than simply switch companies to advance your career. You become part of the Freedom Family, a team of talented people who drive innovation, embrace change, and celebrate our community that is Freedom Motors USA!