Social Media & Digital Marketing Coordinator
Job Description
Established in 2000, Friends New York is a 501c3 nonprofit organization that is demanding equity for the most marginalized youth and families. We do this by providing 12+ years of individualized, professional mentorship to families and through systems change advocacy - no matter what. We are seeking a savvy digital marketer that is passionate about the mission of Friends New York and its potential to change the life trajectories of the families we serve. As the first professional mentoring organization in New York City and now the only chapter in the network that is also an anti-racist organization, Friends New York has worked successfully with allies of all races who believe in and stand for demanding equity for the most marginalized youth and families. If you are looking for a dynamic professional growth opportunity, Friends New York offers an exciting and challenging mission to embrace diversity while impacting social justice. Learn more at FriendsNewYork.org._no matter what_FriendsNewYork.org.
ESSENTIAL RESPONSIBILITIES:ESSENTIAL RESPONSIBILITIES:Essential Responsibilities:
Develop and manage marketing calendar, including content calendar
Ensure consistent, asset-framed, anti-racist messaging across all marketing channels
Analyze and grow audience and marketing engagement levels using best practices
Support special projects and events as needed
Produce and distribute engaging copy and design for social media, digital, and print communications
Create, distribute, and track innovative bold social media, digital and print marketing campaigns and materials including but not limited to annual investment report, appeals, social media posts, email blasts, and videos
Manage all aspects of our weekly Instagram Live interviews including the pipeline of relevant and interesting guests, pre-show preparation, and interview video editing and distribution
Facilitate regular website management and development
Develop and manage marketing calendar, including content calendar
Ensure consistent, asset-framed, anti-racist messaging across all marketing channels
Analyze and grow audience and marketing engagement levels using best practices
Support special projects and events as needed
Produce and distribute engaging copy and design for social media, digital, and print communications
Create, distribute, and track innovative bold social media, digital and print marketing campaigns and materials including but not limited to annual investment report, appeals, social media posts, email blasts, and videos
Manage all aspects of our weekly Instagram Live interviews including the pipeline of relevant and interesting guests, pre-show preparation, and interview video editing and distribution
Facilitate regular website management and development
ADDITIONAL QUALIFICATIONSADDITIONAL QUALIFICATIONSAdditional Qualifications
Four-year degree (or relevant experience) and 2-3 years experience in a marketing role
Passion for social justice
A savvy social media/digital marketer and a powerful storyteller that communicates effectively in both oral and written form with a deep commitment to asset-framed, anti-racist communications
Experience producing high-quality, professional, and engaging print and electronic communications; savvy in social media communications
Proficiency in Word, Excel, & Power Point. Experience with marketing platforms, multiple social media platforms, and website management tools. Experience with Mailchimp & Word Press is a strong plus
Superb attention to detail. Able to handle several projects simultaneously and meet deadlines.
Friends NY is an Equal Opportunity Employer, committed to addressing discriminatory practices, and to working toward racial equity. The equal employment opportunity policy of Friends NY provides fair and equal opportunities for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, sex, gender, pregnancy, sexual orientation, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. Friends NY hires and promotes individuals solely on the basis of their qualifications for the job to be filled.