Benefits:
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Training & development
About Honest Abe Roofing Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.
Our marketing department operates more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.
We are looking for a Front-End Web Developer who can help build and optimize websites, landing pages, and digital experiences that drive qualified leads and support our marketing campaigns.
Position Summary The Front-End Web Developer will be responsible for building, maintaining, and optimizing marketing websites and landing pages across our multi-location franchise network.
This role focuses on translating design concepts into clean, responsive, high-performing WordPress pages that support lead generation and campaign performance.
The ideal candidate understands both front-end development and marketing performance, and enjoys working closely with designers, marketers, and leadership to improve conversion rates and website performance.
What You’ll Do
Website Development
Build and maintain WordPress pages and templates across multiple franchise websites
Implement landing pages for marketing campaigns and paid media
Translate design concepts into responsive, pixel-accurate pages
Ensure pages function properly across all modern browsers and devices
Landing Page Development & CRO
Build conversion-focused landing pages for paid advertising campaigns
Optimize forms, call-to-actions, page structure, and user flow
Implement A/B testing and conversion improvements
Work closely with the marketing team to improve lead generation performance
Site Performance & Technical Optimization
Improve website performance including page speed, mobile usability, and technical SEO structure
Maintain clean front-end code and organized page structures
Identify and fix layout, responsiveness, and functionality issues
Tracking & Marketing Integration
Implement and maintain marketing tracking tools including:
Google Tag Manager
GA4
Meta Pixel
Conversion tracking scripts
Ensure landing pages are properly integrated with CRM and lead capture systems
Support marketing automation workflows and tracking validation
Collaboration with Creative & Marketing Teams
Work closely with the Senior Brand Designer to implement visual layouts and design systems
Support the paid media team with rapid landing page deployment for campaigns
Help the marketing team test new offers, layouts, and messaging structures
Ongoing Website Maintenance
Maintain WordPress plugins, themes, and site updates
Troubleshoot front-end issues across multiple sites
Keep marketing websites secure, functional, and up-to-date
What You Bring
3+ years of experience in front-end web development
Strong experience building and maintaining WordPress websites
Solid proficiency in:
HTML
CSS
JavaScript
Experience implementing responsive design across devices
Familiarity with marketing landing pages and conversion-focused design
Experience working with tracking scripts and marketing integrations
Strong attention to detail and ability to translate design concepts into functional pages
Ability to manage multiple projects in a fast-paced environment
Preferred Qualifications
Experience building custom WordPress themes or templates
Experience with landing page testing and CRO improvements
Familiarity with page builders such as Elementor, Gutenberg, or similar tools
Experience with marketing tracking tools such as GA4 and GTM
Experience supporting paid media campaigns with landing page development
Understanding of basic technical SEO best practices
Tools & Platforms
WordPress
HTML / CSS / JavaScript
Google Tag Manager
GA4
Meta Pixel
Google Workspace
Asana or similar project management tools
Why Join Honest Abe Roofing
Work inside a fast-growing marketing department with real ownership and impact
Collaborate directly with paid media, creative, and leadership teams
Build marketing websites and landing pages that drive measurable results
Help shape the digital experience for a nationally recognized brand
Be part of a company that values innovation, speed, and measurable performance
Work Location This is an in-house role based in Terre Haute, Indiana, working directly with our internal marketing team.
Compensation
Compensation will be based on experience, portfolio strength, and technical ability.
Apply If you enjoy building high-performing marketing websites and working alongside a creative team focused on growth and performance, we would love to hear from you.
Please include links to websites or projects you have built when applying.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.