Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Digital Marketing Specialist

GERENCIA 360 MUSIC INC

Digital Marketing Specialist

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

     Gerencia 360 is seeking a Digital Marketing Specialist with a strong background in social media and streaming to run point on all digital campaigns and enhance the department overall.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Create, structure, and execute digital marketing campaigns for artist album and single releases.
    • Track social and advertising conversion rates, plays and views, fan growth, campaign investment and ROI against project goals.
    • Contribute to the design and creation of the digital assets.
    • Quantify the success and efficiency of digital promotions, paid campaigns, social engagements, and partnerships using various analytics tools.
    • Lead in the creation and utilization of the company’s and artists’ social networks with updates, posts, content, etc.
    • Discover sites, outlets and new ways to promote artists and maintain relationships with key sites and partners.
    • Measure and analyze overall campaign performance and provide insights and key learnings to internal departments.
    • Manage paid media campaigns on Facebook, Instagram and Google.
    • Create and manage a marketing campaign database to find new fans and to optimize conversions.
    • Work with visual and creative departments on digital content creation, optimization, and scheduling.
    • Keep up to date with new marketing tools made available by digital streaming platforms, social media platforms, and other digital services.
    • Oversee results of marketing plans by being reactive and proactive in adjusting those plans to maximize impact and results.
    • Partner with internal departments to execute effective interactive strategies.
    • Use analytics to refine strategies for digital marketing campaigns on an ongoing basis.
    • Effectively communicate digital marketing plans with internal departments as well as externally to artist/management to ensure the best possible execution and result.

    REQUIRED QUALIFICATIONS:

    • Minimum of 5 years of experience working in social media and digital streaming marketing.
    • Knowledge of music industry.
    • A profound understanding and use of Facebook, Instagram, YouTube, Spotify, Twitter, TikTok and other social media and music streaming platforms.
    • Experience in data analytics and the ability to derive insight and action from them.
    • Excellent communication skills are a must. Candidate will be presenting campaigns and contextualizing results for a broad audience every week.
    • Social strategy and paid media planning experience.
    • Experience in a creating successful, innovative, and creative marketing campaigns.
    • Must thrive in a team environment but be able to take the initiative and work independently.
    • Creative mindset with the ability to back up decisions with data.
    • Must be able to provide examples of previous social media work.
    • Be immersed in Mexican music culture, highly preferred.
    • Willingness to work extended hours and weekends.
    • Ability to multitask and prioritize.
    • Strong organizational, project management, and planning skills.
    • Bilingual in English and Spanish

    Company Description

    Gerencia 360 is a leading boutique label and entertainment company. We offer an engaging workplace with learning opportunities in an industry that is constantly evolving. Founded in 2013 and managed by a leadership team with years of experience in the entertainment industry, Gerencia seeks to provide a complete, one-stop service for artist.