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Marketing Specialist

GMF Steel Group

Marketing Specialist

Lakeland, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Dental insurance

    Health insurance

    Opportunity for advancement

    Paid time off

    Training & development

    Vision insurance

    GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development and execution of digital and traditional marketing campaigns. This person is integral in the growth of the company and will work collaboratively alongside the Marketing and Talent Acquisition departments.

    Responsibilities:

    Continuously develop annual marketing strategy

    Oversee the creation of all marketing content including digital graphics, copy, advertisements, etc.

    Design and develop advertising for publications

    Ensure brand consistency across all marketing channels

    Track key analytics for all current campaigns and future projects

    Manage the media content calendar on all social media accounts

    Conduct market research to understand target areas

    Collaborate with other departments on marketing collateral needed

    Capture footage on active jobsites across the southeast

    Qualifications:

    Bachelor’s Degree in Marketing, Communications, Public Relations, Business, or similar

    5+ years of experience in marketing strategy and campaign

    5+ years of experience in the Architecture/Engineering/Construction industry, preferred

    Proven experience in the Adobe Creative Suite

    Proven experience

    Strong writing, editing, and graphic design/layout skills

    Willingness to travel

    Salary:

    $45,00 - $55,000

    Dependent upon experience

    Schedule:

    Monday – Friday

    8 AM – 6 PM

    Benefits/Perks:

    Health, Vision, Dental, Life Insurance, and 401k

    Paid Time Off

    About GMF Steel Group:

    GMF Steel Group is an Inc 5000 company and one of the fastest-growing Steel firms in the Southeastern US.

    GMF Steel Group is headquartered in Lakeland, Florida with offices in Lakeland, Orlando, Tampa, and Concord, NC.

    GMF Steel Group Fabrication Plant is located in Lakeland, Florida and produces over 20,000 tons of Structural Steel annually with the latest BIM fabrication technology.

    GMF Steel Group services the Southeastern US and Gulf Coast with over 150 employees across 5 offices.

    GMF Steel Group core sectors of the Structural Steel market include Amusement Parks, Sports Arenas, Office, Education, Health Care, Hospitality, Retail, Light and Heavy Industrial projects.

    GMF incorporates the latest technology through Building Information Modeling (BIM) to integrate all facets of Steel Construction and 4-D modeling.

    GMF Steel Group is an AISC Certified Fabricator and Erector.

    GMF Steel Group takes pride in recruiting and developing the best talent through education of latest technology and best practices.