Job Description

As the Social Media & Communications Manager, you will play an integral role in shaping the brand  story of Gibson Sotheby’s International Realty through our social media channels and the development of  our overall communications strategy. As the leading independently owned brokerage in Massachusetts, our agents represent some of the finest residential properties across the state and your role will be to bring  attention to these properties as well as to our agents and brand. Working within our marketing team, you  will be responsible for crafting original content and managing our social media platforms. Additionally, you will closely collaborate with our agents, marketing and leadership teams to secure media placements,  craft press releases and assist on copy writing/custom content creation.  

SOCIAL MEDIA  

• Develop and manage all social media content (Facebook, Instagram, LinkedIn, blog etc.) • Stay up to date with latest social media best practices and technologies 

• Work with the marketing team to ensure content is informative, visually pleasing and on brand • Lead social media trainings throughout the year 

PUBLIC RELATIONS 

• Collaborate with our agents & Regional Marketing Managers to craft social media and PR  strategies for exclusive listings 

• Initiate and foster relationships with key media throughout trade, business, design, and luxury  lifestyle outlets 

• When relevant, attend listing appointments, media walk-throughs, special activations, and  industry events 

• Create and own the annual PR strategy to broaden public perception of GSIR and GSIR agents • Draft, edit and pitch press releases highlighting key brand milestones 

• Liaise with SIR Corporate PR team on larger national stories  

COPY WRITING  

• Assist agents and marketing team with custom content creation and editing 

• Contribute copy for client-facing materials and advertising campaigns 

QUALIFICATIONS: 

• 3-5 years of social media and content creation experience 

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other  social media best practices 

• Superior writing and editing skills  

• Great interpersonal, presentation and communication skills 

• Ability to manage multiple tasks and deadlines  

• Critical thinker and problem-solving skills 

• Team player 

• Good time-management skills 

• Experience in real estate or luxury brands is preferred

Company Description

Gibson Sotheby’s International Realty is Eastern Massachusetts’ premier real estate brokerage firm—and an affiliate in the Sotheby’s International Realty network, the leading real estate brand spanning key markets all over the world. As one of the most influential Sotheby’s International Realty affiliates, we offer a world of advantages to buyers and sellers—including a heritage of hyperlocal expertise, a reputation for delivering white-glove service, exclusive media partnerships, global marketing reach, and access to a worldwide referral network consisting of approximately 1,000 offices in 75 countries and territories. We offer 24 offices and more than 400 sales associates throughout Boston, Greater Boston, the North Shore, the South Shore, and Cape Cod.