Job Description
GSV - Who we are:
The Summit
Started in 2010 with a collaboration between Arizona State University (ASU) and Global Silicon Valley (GSV), the annual ASU GSV Summit connects the leading minds focused on transforming society and business around learning and work. Check out this year and years past on our YouTube channel here.
THE FUND
GSV Ventures is an early-stage investment firm. Our team is uniquely qualified to partner with the most important companies across the “Pre-K to Gray” digital learning sector, investing in exceptional entrepreneurs driving massive digital disruption. Additionally, GSV hosts the world-renowned ASU GSV Summit annually in San Diego, CA, and virtually.
Who we are looking for:
The ASU GSV Summit is hiring a Digital Marketing Lead. This individual will step into a “non-existing” role and will pave the way in performance marketing for all exposure for events for GSV, specifically the ASU GSV Summit.
Ideal candidates are highly curious, strategic, tactical, proactive, self-starting, tech-savvy, and passionate about education. We are ideally looking for someone with 3-5 years of strong experience designing and scaling marketing initiatives. This person will lead and help drive audience development, customer acquisition, and content optimization to accelerate the GSV brand.
Note - We are remote now, but would love for you to be in Chicago, San Francisco or New York when it is safe to be back in office.
Who you are?
- A "swiss-army knife" of marketing with proven experience in growth, performance, and digital marketing
- Passionately creative and eager to grow our overall brand and reach
- Actively study and excited to consistently understand recent growth marketing trends
- Agile and multi-tier strategic and tactically-minded
- A true owner of your development
- “Failing fast” mentality and work-ethic
- Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
- High competency in project management
- Methodical and analytical. Able to translate problems into solutions
- Strong communication skills, both written and verbal
- Team player, working independently while valuing the input and buy-in of colleagues
- High proficiency in Marketing Automation systems, Email Marketing, Social Platforms, SEO and Analytics
- Preferred experience: Hubspot, Mailchimp, Webflow, WordPress, Google Marketing Platform, Sprout Social, Brightcove, CSS, HTML
- Bonus experience: Graphic Design, Video Production/Editing, event marketing, basic coding
What will you do?
- Be an individual contributor lead and collaborate with Summit management on marketing strategy
- Own implementation of Marketing Automation project including attendee prospect database optimization with an end goal of increasing the Summit audience.
- Optimize all content (video, podcasts, blogs, articles) for organic and paid traffic
- Create and drive organic and paid campaigns (email, landing pages, social) from planning to execution to meet KPIs
- Own website SEO and landing page creation and collaborate with the team on UI best practices
- Owning and driving the "playbook" for the marketing strategy, content calendar, and processes of the Summit
- Recommend ad budget and allocate, implement, analyze, and recommend modifications to ad spends.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
- Collaborate with team to guide A/B creative tests
- Proactively drive analytics for all campaigns and research and analyze market trends
- Build and nurture partnerships with publications and influencers to feature/showcase summit content
We can’t wait to meet you!
GSV is an equal opportunity employer and values diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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