Job Description

The role of Product Marketing Specialist is responsible for supporting the small kitchen electrics product development team with the overall product marketing strategy by building awareness, creating detailed product launch plans including; digital marketing, paid and earned media, in-store execution and social media content to ensure the successful launch of all new products. 

GENERAL ACCOUNTABILITIES

• Lead development of 360 marketing campaigns for new product launches in partnership with cross-functional teams and agencies
• Assist in the development of core product positioning and message for new products, considering value proposition, audience needs, market landscape and other factors
• Leverage quantitative and qualitative insights from research and analysis to create go-to-market plans
• Generate consumer insights and VOC (voice of consumer) into unique selling points and develop strategies to message to those consumers
• Identify, test and scale new marketing ideas and partnerships that resonate with our consumers.  Able to think outside the box to achieve business and brand goals  
• Collaborate with international teams to create thoughtful and consumer focused online content
• Work closely with the Amazon sales team to create content, address consumer comments, and optimize AMS spend
• Create and execute engaging social media content that generates new followers and increases product and brand awareness
• Work with agencies to develop recipes and lifestyle photography that highlight key product features
• Collaborate with the sales team to create compelling product presentations and marketing plans for online and in-store execution
• Manage relationship with PR agency and media agencies for SKA products
• *The company reserves the right to add or change duties at any time.

JOB QUALIFICATIONS

• Education: Bachelor’s degree (B.A. or B.S.) is required
• Masters’ degree preferred
• Experience: 3-5 years of product marketing experience
• Proven track record of delivering innovative product and/or brand campaign strategies across digital, social and traditional media
• Knowledge of houseware industry is preferred
• Experience in all aspects of developing and maintaining marketing strategies to meet company objectives
• Strong understanding of customer and market dynamics and requirements
• Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agency and retail partners, etc.
• Expert storytelling ability, from helping craft core messaging documents and positioning and then creating detailed strategies to bring that story to life
• Social media experience with consumer goods
• Knowledge of latest marketing trends and strategy
• Ability to work in a self-directed, entrepreneurial environment
• Interact with sales team and collaborate with retailer marketing teams
• Experience managing outside agencies and vendors
• History of exhibiting positive energy and contributing as a change agent for the organization: we expect this person to be energetic, resourceful, and hands-on with a strong bias for action

SKILLS

• Excellent communication skills, both written & verbal  
• Strong interpersonal and collaboration skills
• Ability to build and deliver effective presentations to both internally teams and externally partners 
• Time management
• Ability to interact with customers
• Proficiency using Microsoft Word, Excel, PowerPoint, and Outlook
• Ability to multi-task, prioritize and manage deadlines

Company Description

Galanz is a leading global home appliances manufacturer of a range of products, including toaster ovens, microwave ovens, blenders, refrigerators, and more. For decades, we have been at the forefront of appliance invention, with more than 1,600 patents and product partnerships with some of the USA’s most recognized and trusted brands. Galanz designs appliances for truly modern living, with features and functionality that always move with the times. As we bring the thoughtful engineering and expert manufacturing that we are known for to American homes, we are focused on a bright future – a future that connects you with great appliances to make your life easier. Finding smarter ways to do things is just as important to us as it is to you. As such, we will continue to make the most of modern technology and innovation to create efficient, dependable, and great appliances that our customers will love for years to come. We are experiencing significant growth and therefore we are expanding our team. In 2020, we launched an entire line of Major Appliances. In 2021, we launched an entire line of Small Kitchen Appliances. Join a team where you can make an impact, where you can grow, and where you can join a winning organization.