Gatesman is seeking a Digital Marketing Analyst with 1-3 years experience who is excited to join our Marketing Intelligence team. This individual will help our teams and clients uncover trends and improve the digital user journey across our websites and campaigns by leveraging data and analytics.
The Digital Marketing Analyst's responsibilities include:
RESEARCH:
Research user behavior related to client's business or marketing challenges
Leverage 3rd party research tools to provide insight into target audiences and associated opportunity areas
MEASUREMENT STRATEGY:
Work with various stakeholders to define business goals & KPIs
Propose the associated measurement and tracking strategy for campaigns and websites
WEBSITE & CAMPAIGN ANALYSES:
Conduct both project-based analyses and ongoing regular reporting of websites and marketing campaigns
Pull out key metrics and trends from various data platforms including Google Analytics, Various Ads Platforms, SEO tools, In-house created Tableau dashboards, etc
Deep dive into interesting trends identified to help round out more meaningful insights
Provide reports showcasing KPIs and trends, but with a focus on the key story and recommended business actions
SEO ANALYSES:
Monitor SEO trends across clients and conduct keyword research to identify key opportunities for content or campaign connections
Connect keyword research to audience insight; round out audience profiles accordingly
RECOMMENDATIONS:
Present results and recommendations to both internal teams and clients
Provide recommendation on audience targeting, user flow, and tactical marketing opportunities based on insights gleaned through data
At Gatesman, we believe that Hacking Human Behavior helps us achieve the best results. If you have a passion for the end user, a curiosity to dig into the ‘why's and the skills to dig into the data details, you could be successful in this role.
The successful candidate will demonstrate the following characteristics:
Required Qualifications: