Job Description
ROLE SUMMARY
We are looking for an experienced Marketing Manager to develop and implement marketing activities that increase brand value, awareness, and market share. As a Marketing Manager, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures, and assessing KPIs and ROI.
To be successful as a Marketing Manager, you should have a good understanding of dental marketing, be up to date on market needs and understand what sets the practice apart from its competition. You will also be responsible for conducting marketing calls, analyzing data, developing marketing strategies, and reporting on performance.
DUTIES & RESPONSIBILITIES
Complete a paid media audit as needed for 5-10 Gen4 dental practices per month.
Overseeing 40+ practice's marketing strategies (focusing on just 3 per month).
Researching and analyzing marketing trends and campaign performance.
Establishing budgets and performance specifications.
Developing and implementing strategies that resonate with the target market.
Plan and execute channel marketing initiatives including campaigns, Google Ads, Meta Ads
Coordinate with the internal Gen4 Marketing Department for updates to the brand, website, patient communication, and social media utilizing Monday.com.
Building brand awareness and increasing brand value and profitability.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, ops, accounting, the doctor, and the OM.
Ensuring that messaging and marketing activities are aligned with the brand.
Qualifications
EDUCATION, EXPERIENCE & SKILLS/ABILITIES
Degree in business, marketing, or a related field.
Previous experience in developing brand and marketing strategies.
Good communication skills, both verbal and written.
Previous experience in managing and leading teams.
Highly organized and perform well under pressure.
Budget management skills.
Strong research and analytical skills.
Additional Information
WORKING ENVIRONMENT & PHYSICAL REQUIREMENTS
Working conditions include those typically seen in an office environment. Prolonged periods of sitting at a desk and working on a computer. Must be able to life 15 pounds at times.
EQUAL OPPORTUNITY EMPLOYER
Gen4 Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.