Benefits:
Competitive salary
Health insurance
Paid time off
About BFT Seaboard Station
Body Fit Training (BFT) is one of the world’s fastest-growing fitness franchises, built on science-backed programming and community-driven culture. At BFT Seaboard Station, we deliver high-performance strength and conditioning sessions in a motivating group setting—helping our members become fitter, stronger, and more resilient every week. We’re looking for a passionate and driven General Manager to lead our studio operations, sales, and community engagement. The GM is the heartbeat of the business—responsible for driving revenue, creating remarkable member experiences, and building a loyal, energized community.
Role Summary
The General Manager (GM) is responsible for meeting and exceeding studio revenue goals through exceptional leadership, community outreach, and disciplined execution of the BFT sales process. You’ll lead the daily operations, coach and motivate the sales and coaching teams, and deliver an outstanding member experience that drives retention and referrals.
Key Responsibilities
Sales & Revenue Growth
Achieve monthly revenue and membership acquisition goals.
Execute proven BFT lead generation and sales systems (grassroots marketing, local outreach, and social media lead funnels).
Conduct intro sessions, overcome objections, and close sales with confidence.
Track performance using CRM systems (ClubReady), and report on key KPIs.
Operations & Leadership
Manage daily operations, including scheduling, inventory, and studio organization. • Supervise and coach team members to hit sales and service targets.
Maintain high standards of cleanliness, presentation, and customer service.
Uphold and enforce all BFT brand standards, policies, and procedures.
Community & Marketing
Build strong local partnerships (residential, retail, and corporate).
Lead community events and grassroots initiatives to generate leads and brand awareness. • Leverage social media and in-studio marketing to promote offers and events.
Foster a fun, inclusive, and high-energy studio culture.
Qualifications
2+ years of experience in sales, fitness management, or a related customer-facing leadership role. • Proven ability to sell recurring memberships or subscription-based services.
Strong communication and interpersonal skills—in person, by phone, and online.
Organized, detail-oriented, and capable of managing multiple priorities.
Confident using technology, CRMs (ClubReady preferred), and data tracking tools. • Self-starter who thrives in a fast-paced, entrepreneurial environment.
Passionate about fitness, community, and personal development.
Compensation & Benefits
Competitive base salary commensurate with experience.
Commission on personal and team sales.
Performance bonuses based on studio revenue goals (NMU, New EFT, Total Revenue). • Complimentary BFT membership.
Opportunities for growth and advancement within the BFT brand.
You’ll Succeed If You...
Have an entrepreneurial mindset and take full ownership of studio success. • Lead with energy, integrity, and positivity.
Build genuine relationships and inspire both your team and members.
Love the challenge of hitting (and exceeding) measurable goals.