Benefits:
Bonus based on performance
Competitive salary
Employee discounts
Paid time off
Training & development
Be a Coach. Build Champions. Transform Lives.
About KidStrong: KidStrong is a milestone accelerator for kids 15 months–11 years old. Our science-based, coach-led programs help kids build Strong Minds, Strong Bodies, and Strong Character through a proven curriculum designed by child development experts.
We are opening soon in Mayfaire Town Center, Wilmington, NC, and we are looking for an exceptional General Manager (GM) to lead our team, build our community, and deliver an amazing experience for kids and families.
Role Overview
The General Manager (GM) is the leader of the KidStrong center, responsible for creating a culture of learning, growth, and community for both the team and the families we serve. As GM, you’ll define goals, develop and mentor your coaching team, build strong relationships with members, and deliver key business results including sales growth, member retention, and operational excellence.
Key Responsibilities
Center Operations
Oversee daily operations, ensuring a safe, clean, and inspiring environment for kids and families.
Understand center KPIs and financials to make informed, responsible business decisions.
Build and maintain strong relationships with KidStrong families aligned with our core values.
Manage and delegate daily, weekly, and monthly cleaning and maintenance tasks.
Set and communicate coach schedules; manage center-level employee issues and documentation.
Schedule, promote, and sell KidStrong events (camps, parties) to maximize center profitability.
Sales & Growth
Lead and delegate sales efforts, including lead management, call drives, trial conversions, and event bookings.
Finalize sales and manage online self-sign-ups.
Attend and represent KidStrong at local events to increase brand awareness and generate leads.
Leadership & Team Development
Recruit, onboard, train, and evaluate coaching staff.
Foster a coaching culture and mentor your team using KidStrong’s Coach DNA profile.
Conduct regular staff meetings focused on development, programming, and performance.
Support ongoing staff professional development through LearnUpon.
Communicate effectively with staff using Slack, email, and in-person leadership.
Coaching (as needed)
Coach approximately 4–5 hours per week, delivering our curriculum focused on Brain, Physical, and Character development.
Engage with students and families before, during, and after classes.
Use the KidStrong Coaches App to record attendance, awards, and performance data.
What We’re Looking For
Experience: Prior management experience required; background in athletics, coaching, or working with children ages 15 months–11 years strongly preferred.
Education & Training: Willingness to complete Coach Certification and ongoing KidStrong training.
Skills: Excellent communication, team leadership, problem-solving, and organizational skills.
Other: CPR certification required (or ability to obtain); comfort with Google/Microsoft platforms; familiarity with ZenPlanner, LearnUpon, ADP, and FranConnect is a plus.
Key Attributes (DNA/Competencies)
High Standards & Natural Leader – Sets the tone through actions, holds high standards.
Passionate & Goal-Oriented – Focused on KidStrong’s mission and results.
Mentor & Teacher – Develops and nurtures relationships, fosters learning and growth.
Professional & Adaptable – Communicates tactfully, embraces innovation, thrives in change.
Team Player – Puts the success of the team first; supports morale and collaboration.
Coachable – Welcomes feedback, maintains a growth mindset.
Schedule & Reporting
Typical schedule: 4 weekdays + 1 weekend shift (hours based on center needs).
Reports to: Owners.
Supervises: Assistant GM, Lead Coach, and Coaches.
Hours,Compensation & Benefits
Starting Compensation: $45,000/year base + performance year long bonus incentives
PreOpening Bonus potential : Total potential bonus range: $2,500 – $7,500
Quarterly performance bonus review
Hours: 42–45 hours/week (including nights & weekends)
Unlimited vacation/sick days (with approval)
Employee discounts
Training & development opportunities
Travel for off-site GM training (November 3–7 in Texas; expenses paid)
Background check required
*Pre Opening schedule will be different from the schedule when the center is open.
Why Join KidStrong Wilmington?
Be part of a fast-growing, mission-driven company making a real difference for kids and families.
Work in a fun, high-energy environment with an amazing team.
Opportunity to grow professionally and personally while leading a premier kids’ program.
Ready to lead with purpose and passion? Apply now to become the General Manager of KidStrong Wilmington and help us build a stronger future for our kids and community!
Ready to Lead and Win?
At KidStrong Wilmington, you’re not just managing a center — you’re leading a movement. You’ll build stronger kids, stronger families, and a stronger community — and elevate yourself while you do it.
If you’re an A-player ready to lead with heart, hustle, and purpose, apply now and join the KidStrong Wilmington family.
Let’s build champions together!
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to KidStrong Corporate.