General Manager – New York
Location: North Bergen, NJ / NYC Metro (In-Person, Midnight–Noon Ops Schedule)
Compensation: $110K base + equity with upside of $500K
Reports to: VP of Operations
Type: Full-time | Market Launch Role | High-Upside Equity Potential
Sector: B2B Workplace Services / Operations

About The Company

The company is a high-growth, culture-forward workplace services provider helping top employers elevate their employee experience through premium food, beverage, and office hospitality. With $13M in revenue and plans to scale to $100M across 20 markets, we're launching our New York market and looking for a gritty, high-ownership General Manager to take the reins and build something real.

The Opportunity

This is not a cushy GM role with a large team on day one — it’s a builder’s job for someone who thrives in ambiguity, rolls up their sleeves, and builds from the ground up. You’ll lead our New York launch out of our North Bergen warehouse, managing both early-morning delivery operations and client relationships, while scaling your own team and owning P&L.

You’ll have support from HQ for sales, marketing, and back office functions — your job is to own operations and retention, execute the playbook, and keep clients delighted.

What You’ll Do

Operational Ownership & Client Service

• Lead the market launch and daily ops from midnight to noon (delivery-focused)

• Own the local P&L and drive profitability through smart labor and cost controls

• Deliver exceptional service that drives retention and word-of-mouth growth

• Handle equipment installs, route planning, and problem-solving in real-time

Team Building & Leadership

• Hire, manage, and develop your local team (starting with 1 FTE; scaling to 60+)

• Lead by example — expect to get hands-on, especially in the first year

• Develop SOPs, training, and quality standards aligned to company benchmarks

Market Growth & Execution

• Partner with HQ to grow client base and adapt the company playbook to NYC

• Balance lean operating tactics with excellent service standards

• Manage dual shifts (overnight + morning) as the client base scales

You’d Be a Great Fit If You Have:

• 5–10+ years of relevant work experience, including small-unit leadership

• Post-military experience preferred; JMO or NCO with civilian ops experience ideal

• Strong operational planning skills — proactive, detail-driven, and decisive

• Ability to lift and move equipment (e.g., fridges, cases, coffee machines)

• Hands-on, no-ego leadership style; willing to solve any tough problem when needed

• Familiarity with NYC/North Jersey logistics preferred — local candidates only

• Comfortable with high-ownership, high-pressure startup environments

• Mechanically inclined and comfortable solving logistical and technical problems

Bonus Points For:

• Experience in food/beverage, office services, or delivery-based ops

• Past work with Aramark, Canteen, Corporate Essentials, or similar

• Familiarity with GSuite, spreadsheets, and light data interpretation

• Culture Index profile: Integrator | Tech Expert | Architect | Enterpriser

• Marine or Army Infantry Officer background highly valued

Why Join Us

• Launch and own the most strategic market in our national expansion

• Work alongside a mission-driven team with proven leadership and big goals

• Build your own team, run your own P&L, and shape a $10M+ market

• Equity and profit share aligned to performance and long-term success

• Operate in a tight-knit, care-a-lot culture with a bias for action

This role is ideal for someone who wants to run their own business — without having to raise capital or build a product. You bring the grit and leadership, we’ll bring the resources.

MilSpec Talent is a boutique headhunting firm that helps our clients get connected with top talent in the industry. We work with mid-career, industry-experienced Veterans with 3–15 years of proven success in the private sector. For our contingency recruitment partners, we provide this value with minimal risk.