General Manager

State Line Cafe & More

About Us

State Line Cafe & More is a locally owned and growing convenience store, carryout, and limited video lottery company with multiple locations throughout the Northern Panhandle of West Virginia. We are committed to providing exceptional customer service, clean and inviting stores, quality food, and a first-class gaming experience.

We are looking for an experienced, motivated leader to oversee day-to-day operations while helping drive the continued growth and success of our company.

Position Summary

The General Manager is responsible for the overall performance of State Line Cafe & More. This individual will provide leadership across all areas of the business, ensuring operational excellence, financial performance, employee development, customer satisfaction, and regulatory compliance.

This position is ideal for someone who enjoys building teams, solving problems, improving systems, and taking ownership of business results.

Primary Responsibilities

Operations

Oversee daily operations across all locations.

Ensure stores consistently meet company standards for cleanliness, appearance, food quality, and customer service.

Develop and improve operational procedures.

Maintain high standards of safety, security, and compliance.

Leadership

Recruit, hire, train, and develop managers and employees.

Build a culture centered around accountability, teamwork, and customer service.

Coach managers through regular performance reviews and mentoring.

Address employee concerns professionally and promptly.

Financial Management

Manage labor costs and scheduling.

Monitor sales, margins, and operating expenses.

Analyze financial reports and identify opportunities for increased profitability.

Control inventory shrink and waste.

Ensure accurate cash handling and financial reporting.

Customer Experience

Create an exceptional experience for every customer.

Resolve customer issues quickly and professionally.

Maintain high standards throughout every location.

Build customer loyalty through outstanding service.

Inventory & Merchandising

Oversee purchasing and inventory management.

Maintain proper product mix and merchandising standards.

Reduce out-of-stocks and unnecessary inventory.

Coordinate seasonal and promotional displays.

Food Service

Maintain food quality and consistency.

Ensure food safety standards are followed at all times.

Monitor production efficiency and profitability.

Identify opportunities to grow prepared food sales.

Gaming Operations

Ensure compliance with all West Virginia Limited Video Lottery regulations.

Maintain gaming equipment and gaming areas to company standards.

Maximize gaming revenue through exceptional customer service and operational consistency.

Facilities

Coordinate routine maintenance and repairs.

Ensure stores remain attractive, clean, and fully operational.

Work with vendors and contractors as needed.

Qualifications

Five or more years of management experience in convenience stores, retail, restaurant, hospitality, gaming, or multi-unit operations.

Proven ability to lead and develop high-performing teams.

Strong financial and business management skills.

Experience managing budgets, labor, inventory, and profitability.

Excellent communication and leadership abilities.

Strong organizational and problem-solving skills.

Proficiency with Microsoft Office and retail reporting systems.

Ability to travel between company locations.

Preferred Experience

Multi-location management

Convenience store operations

Food service management

Retail merchandising

Inventory management

Limited video lottery or gaming operations (preferred but not required)

What We’re Looking For

The successful candidate will be:

A servant leader who earns respect through action.

Highly organized and self-motivated.

Competitive and driven to improve results.

Comfortable making decisions and solving problems.

Focused on developing people and building strong teams.

Passionate about delivering exceptional customer experiences.

Compensation & Benefits

State Line Cafe & More offers a competitive compensation package based on experience, including:

Competitive salary

Performance-based bonus opportunities

Paid vacation

Professional development opportunities

Long-term career growth within a growing organization