Benefits:

An environment where diversity is celebrated

A positive, empathetic, and supportive team and company

Team member discounts

Aesthetically inspiring work environment

Career growth opportunities

Complimentary monthly massage

Competitive compensation + generous bonus potential

401(k)

Bonus based on performance

Company parties

Competitive salary

Free food & snacks

Free uniforms

Paid time off

Training & development

The General Manager leads the Experience Guide and Massage Therapist teams while overseeing daily boutique operations, guest experience, and overall business performance. This role focuses on inspiring and mentoring the team, driving sales and profitability, and ensuring every guest interaction reflects The NOW’s Brand Truths.

We are looking for a strong leader who is organized, motivated, guest-centric, and thrives in a fast-paced environment. Success in this role requires strong communication, initiative, and the ability to motivate others to achieve results.

The General Manager serves as an ambassador of The NOW’s culture and values: LIVE IN THE NOW • KINDNESS IS MAGIC • CARE FOR THOSE WHO CARE FOR OTHERS • AUTHENTICITY ALWAYS

Key Responsibilities

Recruit, hire, and develop Experience Guides and Massage Therapists

Coach, mentor, and manage team performance

Ensure exceptional guest experiences and resolve guest concerns

Manage scheduling, payroll, and staffing needs

Monitor budgets, sales performance, and P&L

Track KPIs and drive membership and retail sales

Maintain cleanliness, safety, and compliance standards

Oversee inventory, daily cash flow, and boutique operations

Support local marketing, partnerships, and community engagement

Manage online reviews and guest feedback

Qualifications

2+ years of management experience

Experience in a fast-paced, high-volume environment

Sales-driven with a proven ability to build a loyal guest base

Strong business acumen (P&L, budgets, labor forecasting)

Excellent communication and leadership skills

Wellness, spa, or membership-based business experience preferred

Flexible schedule including nights, weekends, and holidays

Why The NOW

Competitive salary + bonus potential

Health, dental, and vision benefits

401(k) with company match

Monthly cell phone stipend

Complimentary monthly massage

Career growth opportunities

Beautiful, inspiring work environment

Team member discounts

Supportive and positive team culture

About The NOW

The NOW is a modern massage boutique designed as a space to disconnect from daily stress and reconnect with yourself. We provide a spa-like experience without the high cost or exclusivity of a traditional spa, allowing our Massage Therapists to focus on delivering high-quality healing services in a calm, supportive environment.

This franchise is independently owned and operated by a franchise owner. Your application will go directly to the franchise owner, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to The NOW Massage Corporate.