POSITION OVERVIEW 

This role will be responsible for leading the ongoing delivery of an integrated strategy and plan for marketing communications in support of Penn Mutual’s corporate strategy, business plan and priorities.  The successful candidate will develop and deliver on the plans to promote, enhance, and protect Penn Mutual’s brand and reputation among industry and consumer audiences. Responsibilities include brand management, content strategy, marketing communications development, agency management and oversight of a Content Studio that supports various areas of Marketing & Communications with creative and content support.

RESPONSIBILITIES 

• Develop and implement an integrated marketing communications strategy to advance awareness of the Penn Mutual’s purpose, brand, and priorities internally and externally
• Build and execute differentiated communications plans and messages targeting insurance advisers and consumers
• Develop and maintain relationships with external resources to promote Penn Mutual’s brand identity and awareness
• Work closely with the VP of Marketing & Communications to develop and implement annual marketing plans
• Oversee the development and execution of Penn Mutual’s print and digital content strategies and creative developmement
• Start up and oversee a Content Studio comprised of a team of designers, writers and external production resources
• Research and analyze competitive positioning, target markets and key opportunities to develop strategic and tactical plans to grow the business. Work with Business Insights & Research team to identify the best targets
• Manage the delivery of efficient media planning and buying in partnership with internal and external resources. Evaluate all channels to ensure optimal media mix
• Identify external trends, challenges and opportunities facing Penn Mutual, and their implications for current strategies and plans. Partner with Senior Leadership to define and implements solutions to support/address
• Lead and develop a high performing team of marketing communications professionals
• Collaborate extensively across various areas of the Marketing & Communications Department
• Other responsibilities may be assigned

Required Skills

• Exceptional written, oral, interpersonal and presentation skills
• Strong professional presence and the ability to effectively work with executive leadership
• Is able to effectively influence others, develop credibility and build relationships inside and outside the organization (executives, leaders, associates, external parties)
• Excellent collaborator with other areas of Marketing and 3rd party resources
• Navigates across the organization, and builds consensus across functions to achieve common goals
• Good judgment and excellent decision making capabilities
• Strong results orientation. Effectively prioritizes work and manages to deadlines
• Excellent project management skills
• Inspirational, empowering and coaching leadership style
• The ability to effectively manage change and inspire others to embrace and adapt to change
• Outstanding skills in working with external partners and agencies
• Strong business acumen and the ability to quickly learn the insurance industry

Required Experience

• Minimum of 10 years leadership experience in marketing communications, including branding, content strategy and design
• Experience in building and leading high-performing teams, both internal and external
• Must have experience managing best-in-class creative, digital, and media agency resources
• Financial services industry experience a plus

EDUCATION/LICENSES/PROFESSIONAL DESIGNATIONS 

• Bachelor’s degree in Marketing, Business Administration or other relevant discipline required; advanced degree a plus

LEVEL = 23/24

ALL ASSOCIATES EXEMPLIFY OUR PENN MUTUAL VALUES: 

ACTING WITH INTEGRITY—We have the conscious intention to do the right thing.

RESPECTING ONE ANOTHER—We see each other’s distinctiveness as a valued asset.

FOCUSING ON RELATIONSHIPS—We foster meaningful connections with others.

SUSTAINING OUR LEGACY—We are trusted guardians for what we promise.

A SHARED SENSE OF BELONGING—We evoke our place as part of a world that we influence and influences us.

FOR LEADERSHIP ROLES WITHIN PENN MUTUAL, WE BELIEVE THE BELOW CHARACTERISTICS ARE ESSENTIAL: 

EXECUTION FOCUSED—Gets it done.  Drives progress and results towards strategic objectives.

STRATEGIC–Sees the big picture. Challenges boundaries, takes risks and innovates to execute and advance Penn Mutual’s strategy.

AUTHENTIC–Keeps it real. Is principled, transparent, trustworthy and accountable.

DECISIVE – Makes the call. Demonstrates courage, confidence and a bias for action.

EMPOWERING – Develops people. Sets clear expectations, delegates effectively and encourages risk taking.

INFLUENTIAL – Sets the tone. Inspires, motivates and persuades others through their decisions and actions.

PENN MUTUAL IS COMMITTED TO EQUAL EMPLOYMENT OPPORTUNITY (EEO). WE PROVIDE EMPLOYMENT AND ADVANCEMENT OPPORTUNITIES TO ALL QUALIFIED APPLICANTS AND ASSOCIATES, ACCORDING TO APPLICABLE LAWS. THIS IS REFLECTED IN OUR PRACTICES FOR HIRING, PLACEMENT, PROMOTION, TRANSFER, DEMOTION, LAYOFF, TERMINATION, RECRUITMENT, COMPENSATION, SELECTION OR TRAINING, AND ALL OTHER TERMS AND CONDITIONS OF EMPLOYMENT.  ALL EMPLOYMENT-RELATED DECISIONS AND PRACTICES ARE FREE FROM UNLAWFUL DISCRIMINATION.  THIS INCLUDES: RACE, CREED, COLOR, NATIONAL ORIGIN, ANCESTRY, CITIZENSHIP AGE, GENDER (INCLUDING PREGNANCY), SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, DOMESTIC PARTNERSHIP OR CIVIL UNION STATUS, MARITAL STATUS, GENETIC INFORMATION, DISABILITY, RELIGIOUS OBSERVANCE OR PRACTICE, LIABILITY, VETERAN STATUS OR ANY OTHER CLASSIFICATION PROTECTED UNDER APPLICABLE LAW.

LEADERS MAY, AT THEIR DISCRETION, CHANGE THE RESPONSIBILITIES IN THIS POSITION DESCRIPTION AT ANY TIME DUE TO REASONABLE ACCOMMODATION AND/OR OTHER BUSINESS REASONS.

ABOUT THE PENN MUTUAL LIFE INSURANCE COMPANY

Penn Mutual is committed to helping people live life with confidence. At the heart of this purpose is the belief that life insurance is central to a sound financial plan. Through our network of trusted advisers, we are dedicated to helping individuals, families and businesses achieve their dreams. Penn Mutual supports its advisers with retirement and investment services through its wholly owned subsidiary Hornor, Townsend & Kent, LLC, member FINRA/SIPC. Visit Penn Mutual at www.pennmutual.com.

• Exceptional written, oral, interpersonal and presentation skills
• Strong professional presence and the ability to effectively work with executive leadership
• Is able to effectively influence others, develop credibility and build relationships inside and outside the organization (executives, leaders, associates, external parties)
• Excellent collaborator with other areas of Marketing and 3rd party resources
• Navigates across the organization, and builds consensus across functions to achieve common goals
• Good judgment and excellent decision making capabilities
• Strong results orientation. Effectively prioritizes work and manages to deadlines
• Excellent project management skills
• Inspirational, empowering and coaching leadership style
• The ability to effectively manage change and inspire others to embrace and adapt to change
• Outstanding skills in working with external partners and agencies
• Strong business acumen and the ability to quickly learn the insurance industry