Job Title: Digital Paid Advertising Specialist
**Company: Gesture
Location: New York, NY - NON-REMOTE / NON-HYBRID**
This position does not offer remote work options and necessitates your presence at our NYC office, we ask that you apply ONLY if working from our NYC office is indeed feasible for you at this time. **
Type: Full Time**
Get ready to groove with Gesture, the ultimate e-commerce and delivery-tech sensation! We're not your average company - we're all about innovation, going global, and changing the game when it comes to showing love and thanks. Our mission? To whip up rad products and services that'll totally transform the way folks bond, chat, and vibe using some seriously swanky tangible goodies and presents.
We are seeking a highly motivated and experienced Digital Paid Advertising Specialist to join our team. If you're passionate about driving growth through digital advertising and are eager to work in a collaborative and creative environment, we'd love to hear from you.
Job Description
As a Digital Paid Advertising Specialist at Gesture you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve the marketing objectives set by the company. You will play a pivotal role in driving traffic, conversions, and revenue while maximizing ROI. Your expertise in digital advertising platforms, data analysis, and strategic thinking will be essential in achieving success in this role.
Key Responsibilities:
Campaign Strategy and Planning:
- Collaborate with the senior management team and other departments to understand their objectives and develop effective digital advertising strategies.
- Conduct thorough research and analysis of target audiences, keywords, and competitors to inform campaign planning.
Campaign Execution:
- Set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Create compelling ad copy, visuals, and landing pages to drive engagement and conversions.
- Monitor and adjust campaign budgets, bids, and targeting to meet performance goals.
Data Analysis and Reporting:
- Regularly analyze campaign performance data to identify trends, insights, and areas for improvement.
- Prepare detailed reports for senior management and other departments, highlighting key performance metrics and recommendations for optimization.
A/B Testing and Optimization:
- Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates and click-through rates.
- Implement data-driven optimization strategies to enhance campaign performance continuously.
Budget Management:
- Manage ad budgets effectively, ensuring that campaigns stay within allocated budgets while maximizing ROI.
- Provide management with budget recommendations based on performance and objectives.
Stay Updated on Industry Trends:
- Stay informed about industry trends, algorithm updates, and new advertising features to remain at the forefront of digital advertising practices.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work experience).
- Proven experience managing and optimizing digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency with digital advertising tools and platforms.
- Excellent written and verbal communication skills.
- Detail-oriented with a passion for staying organized and meeting deadlines.
- Creative problem-solving skills and the ability to think strategically.
Preferred Qualifications:
- Google Ads and Facebook Ads certifications.
- Experience with e-commerce advertising.
- Familiarity with SEO and content marketing principles.
- Knowledge of marketing automation tools and analytics platforms.
Benefits:
- Competitive salary and performance-based bonuses.
- Stock Options
- Unlimited PTO and more
- Health, dental, and vision insurance.
- 401(k) retirement plan.
- Professional development opportunities.
- A collaborative and innovative work environment.
If you're a results-driven Digital Paid Advertising Specialist looking to make an impact in the digital advertising landscape, we encourage you to apply and join our team at Gesture.
Interested candidates should submit their resume, a cover letter, and any relevant experience or projects. In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to this position.
Join us in driving operational excellence and success in the e-commerce, delivery and tech industry. We look forward to welcoming a motivated and talented professional leader to our team!
We strongly encourage you to start by downloading our app. In addition, please visit gesture.vip at your earliest convenience to learn more about the company.