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Digital Marketing Specialist

Getac, Inc.

Digital Marketing Specialist

Irvine, CA
Full Time
Paid
  • Responsibilities
    Getac is a passionate team that takes pride in our tight-knit culture. We are committed to our employee fulfillment by providing a flexible work schedule, honoring achievements, and maintaining a transparent working environment. Getac strives to promote an inclusive culture to create a workplace that reflects the diversity of the communities it serves. We are looking for growth mindset team members to help lead the way.
    • We are a team full of employees that believe in by working together we win together
    • We offer a generous health care policy, PTO, and 401(K) with a 3% Contribution
    • We believe in making a difference every day
    • Performance based bonuses

    The Position:

    We are looking for a Digital Marketing Specialist to join our growing team.

    The Marketing Specialist works independently and is responsible for supporting the global marketing team with marketing automation, inbound marketing, lead generation and nurturing activities through Eloqua and Salesforce. The ideal candidate should have a broad understanding of account-based marketing processes, be a creative thinker and excellent communicator as well as understand how to take corporate and local objectives and convert them into actionable marketing related campaigns. This position reports to our office in Irvine, CA.

    Essential Job Duties:

    • Build, edit, test, and launch highly segmented email campaigns, including list management and segmentation, email content optimization, and deploying dynamic content.

    • Have a strong understanding of what it takes to be a team player.

    • Creative thinker and storyteller. Must be able to effectively verbalize thoughts and ideas to help Getac US gain vertical brand recognition.

    • Must be able to create compelling and engaging copy and be proficient with proofreading and editing.

    • Build, edit, test, and launch highly segmented digital campaigns across channels including inbound, social, email and paid platforms.

    • Execute strategic segmented email campaigns across various industries to meet campaign objectives.

    • Maintain campaign performance reports including Google Analytics, LinkedIn, Facebook, Google AdWords and other channels for review by internal stake holders

    • Must understand basic design principals and have a working understanding of Adobe InDesign, Photoshop, and Illustrator.

    Other Duties:

    • Effectively communicate with regional teams and directors.
    • Work with cross-functional teams through implementation and compliance to produce effective communications and desired outcomes.
    • Collaborate with internal and external teams, and vendors including IT, graphic designers, and product marketing to optimize the design, content, targeting & messaging.
    • Help plan and schedule various campaigns for deployment including but not limited to email, social and paid platforms.
    • Ensures Getac branding standards are upheld across all channels and reporting.
    • Generate creative campaign concepts and ideas.
    • Assist with additional projects as needed.

    Education & Experience: **
    **

    • Bachelor's Degree with an emphasis in Marketing or Communications
    • 1-3 years' experience in Marketing field
    • Knowledge of automation workflows and email sequences required
    • Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred
    • Demonstrated ability to drive toward results
    • Problem-solver, multi-tasker, able to work independently to meet deadlines
    • Must be able to thrive in a highly dynamic, flexible work environment
    • Strong strategic thinking, creative problem solving and analytical skills
    • Experience with digital marketing tools
    • Event and trade show experience.

    Computer & Software Skills:

    • Marketing automation experience required (Eloqua preferred).
    • Adobe Creative Cloud Experience
    • Possess a basic understanding of paid ad platforms
    • Technical proficiency and knowledge in MS Office 365 (OneDrive, SharePoint, Teams, Word, Excel, Outlook, PowerPoint)

    Travel:

    • Must have a valid Driver's License, proof of current vehicle insurance and a driving record that meets the companies insurer's criteria; must be able to use own vehicle in the course of work.
    • Occasional Domestic travel may be required.

    Why Should You Apply?

    • Great Benefits and Interesting work
    • Reasonable hours to preserve a positive work/life balance
    • Engaging, supportive culture - we have FUN!

    Pay Range:

    $65,000 - $75,000 DOE

    • No outside recruiting is required

    Getac is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.