Sr. Product Marketing & Industry Solutions Manager
Job Description
POSITION DESCRIPTION SUMMARY:
Getac is searching for a Sr. Product Marketing and Industry Solutions Manager located in the Southern California area. In this position, you will develop and manage the target market/sector rugged mobile computing solutions for North America. You will gather market requirements and define the solutions roadmap for the specific target markets/sectors/use cases. You'll lead the efforts in development and implementation solutions, go-to-market, and selling strategies designed to meet corporate business objectives relating to revenue, gross margin, quality, and time-to-market. Your goal is to generate sales and marketing tools and collaborate in selling opportunities.
DUTIES AND RESPONSIBILITIES
Responsible for solutions lifecycle management for the specific target markets/sectors including: creation of target market analysis, solutions requirements, new solutions planning, solutions development and marketing strategies, collateral such as data sheets, flyers, presentations, user manuals, detailed solutions specifications and competitive positioning, and training
Development of product solution feature launch plans, with clear and measurable objectives
Development of selling tools and resources, including competitive positioning documents (e.g. “battle cards”), calculators, messaging, etc.
Ownership of developing 3rd party ecosystem relationships and developing solution-oriented marketing plans, supporting financial justifications, and sales strategy and execution
Close collaboration with sales team and leadership to refine process, tools, and communication based on shared goals
Interface with customers to obtain market specific requirements and understanding of solutions
use cases and solution market gaps
Interface with Getac Taiwan R&D, Sales, Marketing and Product Marketing effectively
Communicate and evangelize the latest industry solution technical trends and how they relate to our solution sales growth goals
Understand and communicate market opportunities, needs and partner feedback to cross-functional team for product solution roadmap priorities and timelines
Expected travel is 40% (includes potential international travel)
ESSENTIAL SKILLS AND EXPERIENCE REQUIREMENTS:
Requires 15 years in Solutions or Product Management in a mobile computing technology company with senior level interface in all departmental functions
Knowledge of product lifecycle (development, new product launch, features/specs, end-user Experiences, and end-of-life)
Must be able to multi-task and prioritize Solutions Development projects as it relates to the core business practices and key strategies directed by the Senior Management Team
Excellent verbal, written, communication and presentation skills
Can interface with all levels of employees, vendors, and customers. Requires focused attention to detail with a high level of accuracy
Must have experience and judgment to plan cost effective projects and reach determined milestones
Strong initiative, think out-of-the-box mindset, an excellent analytical market review of products and solutions is needed
Advanced Microsoft PowerPoint, Excel and Word user
EDUCATION/LICENSES/CERTIFICATIONS
Company Description
Getac provides mobile rugged computing solutions to challenging work environments such as military, industrial, law enforcement, public safety, healthcare, and utility companies.