Join our Giada Botanica team as we prepare to launch our indoor plant shop and nursery. As our marketing and social media manager, you’ll create content, manage social channels, manage client acquisition, run marketing campaigns and manage an ecommerce site. As a new business, your role will cover a wide range of marketing, social media and admin tasks and responsibilities. This position is based out of Atlanta, Ga with two days travel to Griffin, Ga required (gas reimbursed).

Your Responsibilities:

Tiktok

• Create content using a mix of organic/original and trending sounds, voice over, original content you shoot, greenscreen, etc. Manage and post following a content schedule you will create

• Weekly capture of new content on site in Griffin, Georgia

• Engage with customers and followers, respond to comments

• Go live for selling + live Q & A at the greenhouse with greenhouse manager weekly

• post relevant, organic comments on videos of relevant community members

• Create + manage sales funnel to website/links, report data

• Use best practices such as: hook, CTA, funneling

• Use tools and subscription services to stay up to the day on trends

Instagram

• Create posts with photos and videos (photos posted as video format). Manage and post following a content schedule you will create

• Create and post reels (these can be repurposed from Tiktok)

• Create stories to promote new posts, push out plant news and tips, etc.

• Create + manage sales funnel to website/links, report data

• Engage with customers and followers, respond to comments + DMs

Facebook

• Keep up to date with general business information

• Engage in relevant community groups (plant groups, etc)

• Paid marketing

Marketing campaigns

• Source social media and search engine marketing contractors and work with them and a graphic designer to create assets and run paid campaigns

• Create reports on campaign performance

• Manage new client acquisition and sales generation

Website

• Maintain website and make updates as needed (woocommerce, wordpress)

• Manage relationship with local photographer on product shoot days

• Upload photos and product descriptions for new products

Email marketing

• Maintain email marketing lists

• Create and send out marketing emails

• Track + report analytics

Other social channels

• Pinterest, Linkedin

Local events + pop ups

• Find + book relevant pop up and event opportunities to attend

• Source decor + items needed to attend festivals, pop ups, etc

• Handle logistics, set up for and attend events/pop ups and represent the brand and lead generation

Blog

• Source + manage ghost writers, post content to website + marketing emails

Admin

• Other related admin as needed

In summary- you will be responsible from a start up phase for creating an engaged customer base and driving revenue using the above strategies. This list is not exhaustive, but is a good starting point for you to have an idea of the position.

Required experience:

• At least 2 years of experience creating original content for and managing the following social channels with growth: Tiktok, Instagram

• At least 2 years of experience creating and leading marketing campaigns, hiring contractors, and tracking and reporting analytics

• At least 1 year of experience managing a an ecommerce website

• At least 2 years of experience with responsibility for driving ROI and proven lead generation to sales

Preferred:

• At least 1 year of experience working in digital marketing

• Interest in or knowledge of indoor plants

• Experience with events (sourcing, planning, representation, set up)

Details of the position:

Salaried, 70k with full benefits

2 days on site at greenhouse in Griffin, Georgia required (mileage reimbursed)

Some weekend and evening work (Lives, events/pop ups)

Additional examples of work will be required prior to interviews.