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SOCIAL & DIGITAL MEDIA COORDINATOR

Global Data Systems

SOCIAL & DIGITAL MEDIA COORDINATOR

Lafayette, LA
Full Time
Paid
  • Responsibilities

    POSITION SUMMARY

    The Social & Digital Media Coordinator will take on the day-to-day responsibilities of the company's social media presence across multiple platforms as well as assist in creation and editing of written, video and photo content, internally and externally. Collaborate with marketing team to create the social media calendar and monitor social media channels

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    The essential functions include, but are not limited to the following:

    • Plan, implement, manage and monitor our social media strategy for each social platform in order to increase brand awareness, improve marketing efforts, and increase sales
    • Define and measure social media KPIs
    • Design social media posts that will sustain the curiosity of readers and create a buzz around the company and any new products or services while maintaining a strong online company voice and brand consistency
    • Measure the success of every social media campaign
    • Be up to date with the latest digital technology and social media trends
    • Create in-house written, video and photo content as needed by departments
    • Handle all internal photography/videography and collect all employee media release forms
    • Assist with managing and maintaining social lead generation platform
    • Attend necessary sales/marketing events
    • Other duties as assigned

    MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • High School Diploma or equivalent required; Bachelor's degree in business, marketing, communications or related preferred and two years related marketing experience; or an equivalent combination of education and experience.

    • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools is a plus.

    • Well versed in social media and current marketing trends

    • Excellent copywriting, proofreading and verbal communication skills

    • Detail oriented, exhibits a high level of creativity and bold initiatives with confidence and forward thinking

    • Knowledge and proficiency with still and motion cameras, both production and editing is a plus but preferred

    • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.

    • Ability to write routine reports and correspondence.

    • Ability to speak effectively before groups of customers or employees of organization.

    • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

    • Ability to conduct research as required on the Internet and other systems that may be available; intermediate to advanced ability to use MS Excel spreadsheet software and MS Word software.

    • Must be able to travel 25% of the time as required to attend customer events, marketing presentations, customer visits, training, conferences and related type of events as necessary to accomplish the goals and strategies of the company. May require overnight travel.