Internship Job title: Global Marketing – Marketing Specialist Intern

Department / Division: Marketing

Hourly Range: $21.00 - $24.72

Location: Ada, MI (Hybrid with 2-3 days per week in office)

What’s special about this team: The Global Marketing Program Team leads Amway’s Global Program Investments by partnering directly with markets to deliver compelling ‘Go-To-Market’ Plans and activities; providing goal-based customer and business owner experiences that encompass lifestyles, business opportunity and Product. This agile team is tasked with delivering competitively differentiated programs and program frameworks to all 100 Amway Markets. This Program Team is accountable for Amway’s global program investment which is shaping the future product portfolio, branding, and content direction for the company. This team works heavily with cross-functional partners such as Sales, Technology, Supply Chain, Strategy and with the markets to help our business owner grow their business through customer sales.

How would an intern contribute to the team’s success:

• Supports the development of global business plans that deliver breakthrough growth, including annual category plans.
• Supports the establishment of the marketing strategic direction for a Program globally that will inform cross-functional efforts related to Product Development, Packaging Engineering, Tech Reg, Supply Chain, Finance, Project Management, Sales, Special Events, Digital Services, and Communications, etc.
• Collaborates with other social media teams to identify how all Amway brands can amplify one another to drive sustainable ABO success through a Program, which includes defining social targets owned by each brand, global social media content calendars, and communication guard rails (brand visuals and endorsement branding) for each brand.
• Tailors the Go-to-market approach to make relevant products and experiences feel exclusive to the Program category segment
• Implement marketing execution that is amplified via digital and social platforms
• Lead the competitive benchmarking of Category Program Products globally including pricing, consumer needs/values/beliefs/trends, product profiles inclusive of core products and potential adjacent spaces.

An example of a typical project would be:

A typical project would be competitive benchmarking within a consumer industry and ABO community to better understand a new potential program space that would recommend a significant Go-To-Market opportunity for Amway. The intern would then be asked to develop a business case including Program (Product, Content and Integrated Offering) recommendation and potential financial impact to the business including markets targeted, revenue and potential incremental.

Required skills and background:

• Desired Major: Any business / marketing related program
• Desired Class Year: Sophomore, Junior, Senior
• Desired Skills: Business Mindset, Microsoft Office Proficiency, Understanding of Corporate Finance, and having project or school examples of market research and business case development.

Amway offers:

• paid relocation(bonus for relocating, paid transportation assistance for students that need it, and paid housing) on top of the hourly rate mentioned above.

Amway is an entrepreneur-led health and wellness company based in Ada, Michigan, U.S. We are committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. Our top-selling brands are Nutrilite™, Artistry™ and XS™.