Job Description
Key Responsibilities
**Corporate Narrative, Content & Brand Visibility **
- Develop and execute global public relations strategies that increase awareness, credibility, and differentiation of the Velotic brand.
- Shape corporate and product narratives that position Velotic as a leader in industrial software, industrial AI, digital transformation, and operational technology.
- Lead development of external communications content, including press releases, product announcements, customer stories, thought leadership, and corporate news.
- Partner across marketing, product, legal, and business teams to ensure consistency and alignment of external messaging.
Media Relations
- Build and manage relationships with key business, technology, industrial, and trade media.
- Drive proactive media engagement programs that generate visibility for Velotic, its products, customers, and subject matter experts.
- Monitor industry trends, competitive activity, and media opportunities to inform communications strategies.
**Speakers Bureau & Thought Leadership **
- Build and manage a global speakers bureau that elevates Velotic executives and subject matter experts.
- Secure and support speaking opportunities at industry conferences, analyst events, partner programs, and customer events.
- Develop speaker content and thought leadership programs that strengthen market visibility and credibility.
**Agency Management, Measurement & Reporting **
- Manage PR agencies and communications partners to ensure alignment with corporate objectives and priorities.
- Establish KPIs, track program performance, and deliver actionable insights on media coverage, share of voice, speaking engagements, and brand visibility.
- Continuously evaluate and optimize communications programs, investments, and outcomes.