Global SEO Specialist – AI & GEO (hybrid)

Biointron Biological USA Inc

Global SEO Specialist – AI & GEO (hybrid)

Boston, MA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Company parties

    Competitive salary

    Dental insurance

    Flexible schedule

    Health insurance

    Paid time off

    Parental leave

    Training & development

    Vision insurance

    Biointron is a global antibody services CRO seeking a client-facing, detail-oriented, and self-starting Marketing Associate to join our fast-growing team. Reporting directly to the Marketing Manager, this role is responsible for implementing marketing initiatives and collaborating with the global Biointron marketing team and regional business development teams to support company objectives. The ideal candidate is an organized multitasker who can manage multiple projects simultaneously while meeting tight deadlines.

    Key Responsibilities:

    Execute B2B SEO strategies to increase search visibility and drive high-quality traffic to Biointron.com

    Integrate traditional SEO best practices with emerging Generative Engine Optimization (GEO) and AI-driven search techniques

    Perform comprehensive technical SEO audits to identify and resolve issues affecting crawlability, indexation, and ranking

    Conduct multilingual keyword research and trend analysis using leading SEO tools

    Analyze competitor performance to identify strategic gaps and inform keyword and content direction

    Work closely with marketing content creator to refine and optimize web content for search intent and audience relevance

    Collaborate with regional demand generation teams to localize and implement SEO strategies in key USA and European markets

    Manage and analyze Google Ads performance metrics to optimize campaign effectiveness

    Monitor organic performance and deliver actionable insights through weekly, monthly, and quarterly reporting

    Optimize on-page elements, including metadata, headings, structured content, and internal linking

    Work closely with web developers on technical SEO improvements such as site speed, mobile responsiveness, and schema implementation

    Stay up-to-date with search engine updates, industry developments, and emerging technologies

    Create and update marketing campaigns in Salesforce, including tracking of campaign results and leads

    Attend and support the planning and execution of events, webinars, and trade shows to promote our products and services with potential clients

    Other tasks as needed

    Qualifications:

    Master’s degree in marketing, communications, business, science, or biology

    2+ years of marketing experience in life-science-related services (protein/antibody field preferred)

    2-5 years of hands-on SEO experience with a track record of delivering measurable organic growth

    Strong editing and proofreading skills aligned with Google quality standards

    Deep understanding of search engine algorithms, ranking factors, and evolving SEO best practices

    Proficiency with SEO tools, including SEMrush (Enterprise experience preferred), Ahrefs, and Google Search Console

    Working knowledge of HTML, CSS, and CMS platforms

    Strong project management abilities with experience managing multiple initiatives under tight deadlines

    Familiarity with the B2B biotech industry or related scientific markets is a strong plus

    Clear and confident communicator capable of translating complex SEO insights into actionable recommendations

    Self-motivated, proactive, and enthusiastic

    Ability to work independently and collaboratively

    Knowledge / Skills / Abilities:

    Strong understanding of SEO fundamentals, technical SEO, and emerging AI/GEO search optimization

    Ability to conduct technical SEO audits, multilingual keyword research, and competitor analysis

    Skilled in content optimization, editing, and aligning content with search intent

    Familiarity with life science and biotech terminology, especially protein/antibody-related fields

    Ability to localize SEO strategies for different regions

    Strong interpersonal skills and ability to build effective working relationships

    Detail-oriented with strong organizational abilities

    Physical Requirements:

    Ability to work in an environment with variable noise levels (conferences, seminars, expos, etc.)

    Ability to stand/sit/walk for extended periods

    Flexible work from home options available.