POSITION: SOCIAL MEDIA SPECIALIST (ON-SITE) 

 IMMEDIATE SUPERVISOR: DIRECTOR OF COMMUNICATIONS & ENGAGEMENT

Revised: 12/08/2021

The Social Media Specialist is responsible for managing the school’s social media presence and executing content strategies aimed to grow audience size and engagement across multiple social platforms. This position will create original copy and video content, maintain an ongoing content calendar for all social channels, and engage with followers in alignment with brand voice, aesthetic, and mission. The Social Media Manager will compile monthly analytical reports to help identify areas of growth and potential and will develop new content strategies in collaboration with the Director and other department members. Areas of core competencies include, but are not limited to, social media management and strategy, copywriting, SEO, analytics, branding, marketing, and communication. Required soft skills include, but are not limited to, reliability, clear communication, adaptability, time management, and collaborative. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

FLSA Exemption: Exempt (salary)

Schedule: Full-time

Direct Reports: None

Essential Functions, but not limited to the following:

• Develop, implement, and manage Gnomon’s social media strategy in conjunction with leadership, including publishing relevant, original, and high-quality content for all social media channels and marketing ads
• Create original text and video content, manage posts, and respond to followers in alignment with established brand voice, aesthetic, and company mission
• Create content and assets for all digital channels, acting as primary photographer & videographer for on-campus events and activities, as needed.
• Maintain an ongoing content calendar for all social channels, and collaborate with the creative team to identify strategy, approve copy, and secure assets in a timely and organized manner
• Analyze effective benchmarks for measuring the impact of social media efforts, in collaboration with department leadership
• Support the creative team in the coordination/creation of marketing content to use for social media purposes including videos, testimonials, artwork, alumni success stories, etc.
• Liaison with company partners ArtStation, Gnomon Workshop, and others regarding shared promotional opportunities, blog posts, social media posts, articles, event banners, etc.
• Ensure published channel assets and designs (eg. Timeline covers, thumbnails, and layouts) are refreshed regularly and meet with the creative team each quarter to reevaluate designs.
• Maintain organization of social media assets on the Marketing and Design server. 
• Assist with community-facing streamed events, including chat moderation, real-time community engagement on social channels, and tech testing and setup, as needed.
• Research trends and shifts in SEO, social media, and marketing strategies to inform and educate the marketing team on important updates, changes, and opportunities.
• Maintain job knowledge by attending workshops; reviewing professional publications; and/or participating in professional development.
• Maintain a high level of confidentiality, ethics, and integrity. 
• Conduct all activities in accordance with the highest ethical standards.
• Adhere to all state, and federal accreditation and school rules and regulations regarding student recruitment.
• Additional related duties may be assigned, as needed by the supervisor or department   
• Continuously uphold Gnomon’s Mission Statement:

Gnomon specializes in computer graphics education for careers in the entertainment industry.

Education/Experience:

• Bachelor’s Degree in Communications, Marketing, Public Relations, or related field required, or relevant experience
• Minimum of 3 years’ experience in social media management or related field required
• Knowledge of current social media and related platforms (Facebook, Instagram, Twitter, LinkedIn, Twitch, YouTube, etc.)
• Photography, Videography skills required
• Microsoft Office Suite knowledge required
• Entertainment, gaming, or art background a plus

Competencies:

• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Extreme attention to detail, including top-notch organizing and multitasking skills to meet tight deadlines, handle multiple projects and prioritize accordingly  
• Highly collaborative with excellent work ethic to produce deliverables with speed and humility
• Ability to work in a fast-paced environment and effectively meet demands of shifting marketing parameters   
• Strong and clear communication skills, including ability to empathize with vastly different cross-functional teams. Excellent writing, organizational, and communication skills
• Strong personal accountability, problem solving and time management skills
• Able to explain complex social media data in an understandable way

EEO Statement:

Gnomon is proud to be an Equal Employment Opportunity employer. Gnomon does not discriminate on the basis of race, color, ancestry, age, sex, sexual orientation, gender, gender identity and gender expression, religion, national origin, pregnancy, marital status, genetic information, physical disability, mental disability, medical condition, military or veteran status, citizenship and/or immigration status, credit report or credit information, prior non-conviction arrest record, political activities or affiliations, child or spousal support withholding, domestic violence status, denial of family or medical care leave, lawful conduct occurring during nonworking hours away from the employer’s premises, and any other protected class, in accordance with applicable federal, state, and local laws. Discriminatory, harassing, or retaliatory behavior is strictly prohibited.