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Digital PR Specialist

Go Fish Digital

Digital PR Specialist

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch content marketers.

    YOU WILL:

    • Develop media relations strategies for campaigns, seeking out high-level placements in online media
    • Build targeted media lists 
    • Craft strategic campaign journalist pitches 
    • Perform outreach to journalists and bloggers
    • Build lasting relationships with media contacts 
    • Promote content on social media and niche communities
    • Spend time brainstorming and researching creative content ideas for clients
    • Be comfortable with the analytics around content: search demand, traffic (through Google Analytics), social shares, etc.
    • Work collaboratively with team members to create viral content 
    • Have strong problem solving skills - if you don't know something, but a client needs it, you will do everything you can to quickly figure it out

    YOU SHOULD HAVE SOME OR ALL OF THE FOLLOWING ATTRIBUTES:

    • Bachelor degree in journalism, PR, or another related field
    • Prior work at an agency or in a newsroom
    • Prior work in traditional or digital PR 
    • Regular and passionate follower of news and content; e.g. your friends would say you're the one that's always “in the know” 
    • Ability to pitch to media
    • Creative minded and willing to share your ideas
    • Strong writing ability with a portfolio of consistent writing for the web
    • Deeply knowledgeable and highly active participant on social media (i.e you use Reddit/Buzzfeed/Twitter/Instagram/FB for more than entertainment, and can understand and identify trends and what people want)
    • Able to turn analysis into a persuasive deliverables for a client
    • Experience working with clients
    • Able to work well as part of a team
    • Bonus points for experience with PR tools such as PressRush and Cision

     

    WORK LOCATION

    Our office is located in downtown Raleigh. We offer a flexible work schedule, so you'll be able to work about 40% remote (home, coffee shop, etc) and 60% in the office with the rest of the team.

    While COVID-19 conditions persist, we are working completely remotely. However, under normal conditions this is not a remote position. Should it become safe to return to the office, you'll be asked to work in our downtown Raleigh office with the rest of the team 3 days per week.

    BENEFITS & CULTURE

    Go Fish Digital offers great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you'll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. 

    Go Fish Digital is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that when our team members can be their authentic selves at work, our community becomes more confident, creative, and productive.

    INSTRUCTIONS FOR APPLYING

    In addition to your resume, you must write a custom cover letter and include your salary requirements. If the website you're using to apply doesn't allow you to attach a separate cover letter, combine it with your resume into a single document. This is extremely important, as you will not be considered without a cover letter. This ensures you can follow directions and have read all the way down to here. ☺

    We'll read your cover letter first, so really personalize it and let it showcase your personality and strengths. This should not be a stiff, copy-and-paste piece of writing. Be real, be yourself, and make us want to learn more about you. Stand out from the crowd!

    (Seriously, we eliminate any applicant who doesn't follow these cover letter instructions. Don't skip it.)