Job Description

What is a Go-To-Market Engineer?

As a Go-To-Market Engineer (GTM), you will build, optimize, and scale Keen’s growth and revenue engine. This is a highly technical, strategic role responsible for connecting marketing, sales, and product through systems, data, and experimentation. You will architect and run the infrastructure that turns marketing activity into pipeline and revenue, owning both the technical GTM stack and the performance of the funnel. This is ideal for someone who thinks like a marketer, builds like an engineer, and measures like a revenue operator.

What you’ll do as a Go-To-Market Engineer?

• Design and optimize our’ end-to-end go-to-market and revenue funnel.
• Own the GTM tech stack.
• Build systems and workflows that improve lead capture, routing, scoring, and conversion.
• Drive performance across acquisition channels through analytics, testing, and automation.
• Partner with sales, and revenue operations to ensure data flows cleanly and decisions are backed by real metrics.
• Build dashboards and models to track pipeline health, CAC, conversion, and revenue impact.
• Run experiments across channels, audiences, offers, and messaging and scale what works.
• Implement attribution and incrementality frameworks to understand what truly drives growth.
• Improve lifecycle and nurture performance through segmentation, automation, and personalization.
• Support GTM launches and campaigns with technical enablement and performance optimization.
• Identify and deploy new growth tools, integrations, and workflows.

Qualifications

What characteristics do the best GTM’s have?

• The emotional intelligence and communication skills to successfully work with the best and brightest marketing professionals.
• A willingness to grow a deep knowledge in both marketing and modeling.
• Must have 5 - 8 years of experience in growth, demand generation, revops, or marketing operations.
• Strong technical skills working with APIs, automation, and data systems.
• Deep experience with CRM and marketing automation platforms.
• Strong analytical mindset with experience measuring funnel performance and ROI.
• Proven ability to translate business goals into systems and workflows that drive revenue.
• Comfortable working in a fast-moving, high-ownership startup environment.
• Strong communicator who can influence both technical and non-technical stakeholders.
• Ability to travel within the United States 1–3 times per year for company on-site events.
• Must have a dedicated home office/workspace to support full-time remote work.

Why Keen

• High-impact role shaping the company’s revenue engine.
• Opportunity to build the GTM and performance infrastructure from the ground up.
• Work at the intersection of marketing, data, and technology.
• Collaborative, data-driven culture.
• Competitive compensation and strong growth opportunities.

Additional Information

_ Please read the following before submitting your resume for this position._

MUST have a portfolio link or 1–2 work samples available to share, as candidates may be asked to present a work sample during interviews.

MUST be authorized to work in the United States. Keen is not able to provide sponsorship at this time. We hope to be able to do so in the near future!

MUST be able travel within the United States 1-3 times a year.

MUST have a reliable, everyday remote work desk station.

NOTE: If you are a candidate for a job here at Keen and have not interacted with a reputable recruiting firm or directly with a Keen team member with an "@keends.com" email domain, please block and/or report those contacts as spam. Thank you for your time and we look forward to connecting!

Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.