An opportunity to make an impact? What a concept! The chance to make a difference. There's no greater feeling in your career. It makes you feel like you're on top of the world. It's a feeling you can experience at Golden Corral. The company behind the highly successful chain of family-style buffet and grill restaurants, we provide the guidance and support that result in extraordinary growth. And with individuals like you on our team, our organization will grow for years to come.

Currently, we seek an individual as a Brand Marketing Manager at our corporate headquarters in Raleigh, NC. In this role, you will be responsible for the development and direction of national marketing and media calendar, testing and implementation process, and national promotions including off-premise and beverage programming targeted to increase sales, profits and brand awareness.

Responsibilities:

National Marketing and Media Planning (35%)

Manage the national promotional calendar of food events (limited time offers) and brand programs.

Oversee national media plans, including added value promotions management, broadcast trafficking, budget management, and invoice processing.

Maintain promotional calendar flowchart at all times including comp store sales tracking and updates.

Testing & Implementation Process (30%)

Develop and manage product pipeline test calendar and promotions.

Lead all market tests, including identification of test markets and communication to Operations teams.

Produce timely reporting of all test result outcomes.

Supplemental Promotions (20%)

Lead the implementation of other supplemental promotions designed to increase sales and profits, including beverage promotions, in-store promotions, brand sponsorships, group sales, and PR activities.

Off-Premise Marketing: Online Ordering, Third Party Delivery, Catering and Carry Out.

Beverage Programming: Manage quarterly Coca-Cola beverage programs and contesting.

Communications (15%)

Develop program development guide content, system-wide communications and provide internal communication to cross-functional teams.

Manage prioritization of brand messaging inside restaurants through merchandising.

Education/Experience: BA in Marketing or equivalent work experience; proficient with MS Word, MS Excel, MS Outlook, PowerPoint. Seven or more years’ experience in restaurant marketing; project management experience including creative, development, budgeting, agency management, media, consumer promotions, event planning, and public relations.

Golden Corral offers a variety of benefits designed to meet the particular needs of employees and their families.

Benefits packages for this position includes:

Medical Insurance

Dental Insurance

Vision Insurance

401(k) (Company Matching Program)

Company Paid Life Insurance

Short and Long-Term Disability Insurance

Paid Vacation and Holidays

Thank you for your interest in Golden Corral Corporation. Our commitment to valuing diversity helps create an environment where everyone can be successful.

Upon completion of your online application, you may be directed to complete an additional online questionnaire that is specific to the position in which you are applying.